Sample Resume Cricket Wireless Essay - 993 Words

Project – Conducting an Interview Ahmed Salman Argosy University An Interview with Mr. Isaacs – A Cricket Wireless Employee Personally, I work at Cricket Wireless, a mobile service provision firm, which has currently adopted organizational learning as a way of ensuring success in the dynamic market of mobile service provision. Cricket Wireless requires all its employees to learn new skill and information continually. Remarkably, many organizations hold that a learning program makes employees more productive; thus, a firm becomes more competent in the marketplace (Klenke, 2008). In this project, I would interview Mr. Isaacs, my colleague at Cricket Wireless, with the aim of understanding my colleagues’ perspective on the learning program. In line with Marshall and Rossman (2013), appropriate preparation for an interview requires the interviewer to study the primary problems connected with the topic of study. For that reason, I would be at a better position to ask the right questions concerning the learning program since I work here. A firm’s worker typically has a first-hand experience with all the processes and programs that the company runs (Stake, 2010). Additionally, I would use semi-structured interview questions for this study to allow for collection of rich and unrestricted details regarding Isaacs’ experience with the process. Apparently, this would be a phenomenological study, which requires the interviewer to avoid making priorShow MoreRelatedSuccessful Women Hr in India13762 Words   |  56 Pagesaspect of work-life balance. Therefore, our Employee Activity Club (EAC) was executed that comprises core groups of sports, culture, music, etc. The sports group of EAC regularly organises sports eve nts like table tennis championship, badminton and cricket tournaments, basketball games, carrom and chess tournaments and various other in-house events like Chinese Whispers, 60 Minutes Roller Coaster events, Antakshri competitions, Tambola competitions, etc. in almost all the locations of GlobalLogic worldwideRead MoreDarden Mba Resumes16768 Words   |  68 PagesFirst Year Resume Book 2009-2010 ABHINAV AGRAWAL 105 Ivy Drive Apt 09 ï‚ · Charlottesville, VA 22903 ï‚ · (434) 249-7645 ï‚ · AgrawalA11@darden.virginia.edu EDUCATION Darden Graduate School of Business Administration University of Virginia Candidate for Master of Business Administration, May 2011 ï‚ · Awarded Batten Innovation Scholarship (merit-based full tuition scholarship); ï‚ · GMAT: 730; AWA: 5.5 ï‚ · Member of Finance Club, Energy Club and Darden Capital Management Club Charlottesville, VA NanyangRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pageslaptop from a small table on which his mother used to have a vase with flowers. This day will be like tomorrow, and tomorrow will be like today. On his laptop, Scott searches corporate Web sites for job openings. Today, he finds one, and he mails off a rà ©sumà © and cover letter. It’s a routine he repeats nearly every day, applying to four to five jobs a week, week after week. Despite graduating from Colgate University with a 4.0 GPA, Scott has been job-hunting for 5 months. His myriad applications have producedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesgenius is going to be difficult to take out of the company.† By mid-2002, Silicon Valley was in its second full year of recession, and tens of thousands of young technology workers were unemployed, and the only firm hiring was Google. Thousands of rà ©sumà ©s poured in each week, and most were tossed away without any acknowledgment, and the bad mouthing began. More than 100,000 advertisers were using its services by 2003, yet its customer service was abysmal. Google preferred to automate customer interactions

Mercado Agua de Mesa Free Essays

METODOLOGIA Y MUESTRA El estudio que se llevara a cavo por medio del metodo de la encuesta, empleando la tecnica de la entrevista personal cara a cara, cumpliendo con la recopilacion de informacion necesaria, tal es el precio, la competencia y los productos que ofrece. Tomamos como universo de personas, de los 37 distritos de la Gran Lima, Brena y el Cercado de Lima con un NSE B y C Esta muestra esta conformada por 50 lugares de venta en su mayoria bodegas. PUBLICO OBJETIVO †¢ La investigacion se concentro en los distritos de Brena y Cercado de Lima. We will write a custom essay sample on Mercado Agua de Mesa or any similar topic only for you Order Now El principal objetivo fueron lugares de ventas minoristas, tales como bodegas y kioscos. †¢ El nivel socio-economico en estos distritos es de B y C. †¢ Son lugares en los que la gente implementa parte de su hogar para mostrarlo como bodega, o bien es un local especial. Las personas que trabajan en esta clase de negocios se preocupan por tener en venta productos con mas acogida, se pueden agrupar en productos de conveniencia y/o relacionados con el desayuno. Suelen encontrarse en una calle o avenidas y pueden tener mas de una competencia. Sus clientes tienen un conocimiento de su existencia y acuden a estas de acuerdo a sus necesidades. GIRO DE NEGOCIO †¢ En el caso de los productos de consumo personal, los que se compran con mayor frecuencia son los llamados productos de conveniencia, llamados asi por el minimo esfuerzo que requiere el consumidor al momento de la compra. †¢ Por ello, se eligio hacer esta auditoria en bodegas, ya que a diferencia del supermercado, suelen ser compras que se realizan en cantidades pequenas y con mayor frecuencia. Tambien se diferencia del mercado, ya que son productos de primera necesidad. En lo que respecta a los lugares de venta, como las bodegas, se considera que un producto es consumido habitualmente, por lo menos una vez al mes. Segun este criterio, los alimentos mas consumidos habitualmente por los lugares de Lima Metropolitana son los que productos de consumo personal con porcentajes significativos que son: yogurt (73%), galletas (66%), agua mineral (62%), helados (60%) y cafe (56%). Con menores porcentajes aparecen los jugos envasados (47%), bocaditos (41%), mayonesa (40%), chocolates (33%), bebidas rehidratantes (32%), caramelos (32%) y gomas de mascar (29%). CATEGORIA DEL PRODUCTO Agua Embotellada †¢ En el 2008, el mayor consumo de agua embotellada ha sido impulsado por la mejora del poder adquisitivo de la poblacion. †¢ La preferencia se registra en el alto consumo del envase personal y sin gas. Desde el 2002 crecio en un 18% por encima de la produccion de gaseosas. [pic] †¢ La produccion se concentra en pocas empresas; su mayor distribucion se origina en Lima y en la temporada de verano. †¢ El 98% de su produccion esta dirigida al mercado interno a traves de los canales de comercializacion tradicionales, las bodegas, en formatos de 600 o 625 ml. Aunque en la actualidad el incremento de formato grande 1. 5 o 2 Litros tambien esta ingresando a las bodegas, ya que su distribucion principal es supermercados. †¢ En el mercado existen 3 tipos de agua embotellada: la mineral, de manantial y de mesa. Principales embotelladoras: Ajeper, Corporacion JR Lindley, Backys y Johnson, Embotelladora Don Jorge y Ambev †¢ Su precio accesible se debe al descenso de los insumos en el mercado internacional, principalmente a causa del petroleo. †¢ La gran utilidad se invierte con fuerza en el marketing y la publicidad, donde se da enfasis a la ‘‘pureza’’, ‘‘salud’’ y ‘‘estilo de vida’’ COMPETENCIA: De acuerdo a un estudio realizado por IPSOS-APOYO durante el 2009, se ponen en manifiesto los principales competidores dentro de la categoria de aguas minerales. Estos son: Cielo, San Luis y San Mateo, siendo la de principal participacion agua Cielo manteniendo un 45% de liderazgo en el sector. â€Å"(†¦) la preferencia por una determinada marca se sustenta en la calidad del producto, la pureza, ser conocida y el precio, es por ello que Cielo se mantiene como lider, incluso en la encuesta de recordacion espontanea de marcas de agua de mesa realizada se tuvo que Cielo tiene el 85%† (Marcadeo y Opinion 2009) Lo antes mencionado confirma que es Cielo quien es el lider en el sector y se apoya en un gran sector de nivel socioeconomico C y D como lo afirma tambien APOYO. AUDITORIA Tabla 1: Recoleccion de datos |   |Marca | |Bodega/Kiosco |San Luis |Cielo |Vida |San Mateo | |1 |1. 20 |1. 20 |- |- | |2 |- |1. 00 |- |- | |3 |1. 0 |1. 00 |- |- | |4 |1. 00 |1. 00 |1. 00 |- | |5 |1. 00 |1. 00 |1. 00 |- | |6 |1. 00 |1. 00 |1. 00 |- | |7 |1. 20 |1. 20 |1. 20 |- | |8 |- |1. 20 |1. 20 |- | |9 |1. 0 |1. 20 |- |- | |10 |1. 50 |1. 20 |- |- | |11 |1. 20 |1. 20 |- |- | |12 |1. 20 |1. 20 |- |- | |13 |1. 20 |1. 20 |- |- | |14 |1. 50 |1. 20 |1. 20 |1. 50 | |15 |1. 0 |1. 20 |- |- | |16 |1. 50 |1. 50 |- |- | |17 |1. 50 |1. 50 |- |- | |18 |- |1. 20 |1. 20 |- | |19 |1. 20 |1. 20 |- |- | |20 |1. 20 |1. 00 |- |- | |21 |1. 20 |1. 0 |- |- | |22 |1. 20 |1. 00 |1. 00 |- | |23 |1. 00 |1. 00 |1. 00 |- | |24 |1. 50 |1. 30 |- |- | |25 |1. 50 |1. 30 |- |- | |26 |1. 20 |1. 20 |1. 20 |- | |27 |- |1. 0 |1. 20 |- | |28 |1. 5 0 |1. 20 |- |- | |29 |- |1. 20 |1. 20 |1. 50 | |30 |1. 20 |1. 20 |- |- | |31 |1. 00 |1. 00 |- |- | |32 |1. 20 |1. 00 |- |1. 50 | |33 |1. 20 |1. 0 |1. 20 |1. 50 | |34 |1. 00 |1. 00 |- |1. 50 | |35 |1. 00 |1. 00 |1. 00 |1. 50 | |36 |1. 00 |1. 00 |- |- | |37 |1. 00 |1. 00 |- |- | |38 |1. 20 |1. 00 |- |1. 50 | |39 |   |1. 0 |1. 00 |- | |40 |1. 00 |1. 00 |1. 00 |- | |41 |1. 20 |1. 20 |- |1. 50 | |42 |1. 20 |1. 00 |1. 00 |1. 50 | |43 |- |1. 00 |- |1. 50 | |44 |- |1. 00 |1. 00 |- | |45 |- |1. 00 |1. 0 |- | |46 |1. 00 |1. 00 |1. 00 |- | |47 |1. 20 |1. 20 |- |1. 50 | |48 |- |1. 00 |1. 00 |- | |49 |1. 20 |1. 20 |- |1. 50 | |50 |1. 00 |1. 00 |1. 00 |- | Tabla 2: Precio recurrente de cada marca dentro de las bodegas/kioscos    |Marca | |Precio |San Luis |Cielo |Vida |San Mateo | |1. 00 |13 |24 |14 |- | |1. 20 |18 |20 |8 |- | |1. 30 |1 |2 |- |- | |1. 50 |8 |2 |- |12 | Tabla 3: Presencia de las marcas en bodegas/kioscos encuestados    |Marca | |Bodega/Kiosco |San Luis |Cielo |Vida |San Ma teo | |1 |P |P |- |- | |2 |- |P |- |- | |3 |P |P |- |- | |4 |P |P |P |- | |5 |P |P |P |- | |6 |P |P |P |- | |7 |P |P |P |- | |8 |- |P |P |- | |9 |P P |- |- | |10 |P |P |- |- | |11 |P |P |- |- | |12 |P |P |- |- | |13 |P |P |- |- | |14 |P |P |P |P | |15 |P |P |- |- | |16 |P |P |- |- | |17 |P |P |- |- | |18 |- |P |P |- | |19 |P |P |- |- | |20 |P |P |- |- | |21 |P |P |- |- | |22 |P |P |P |- | |23 |P |P |P |- | |24 |P |P |- |- | |25 |P |P |- |- | |26 |P |P |P |- | |27 |- |P |P |- | |28 |P |P |- |- | |29 |- |P |P |P | |30 |P |P |- |- | |31 |P |P |- |- | |32 |P |P |- |P | |33 |P |P |P |P | |34 |P |P |- |P | |35 |P |P |P |P | |36 |P |P |- |- | |37 |P |P |- |- |38 |P |P |- |P | |39 |- |P |P |- | |40 |P |P |P |- | |41 |P |P |- |P | |42 |P |P |P |P | |43 |- |P |- |P | |44 |- |P |P |- | |45 |- |P |P |- | |46 |P |P |P |- | |47 |P |P |- |P | |48 |- |P |P |- | |49 |P |P |- |P | |50 |P |P |P |- | |TOTAL |40 |50 |22 |12 | Tabla 5: Marca mas vendida en bodegas/kioscos encuestados    |Marca | |Bodeg a/Kiosco |San Luis |Cielo |Vida |San Mateo | |1 |- |1 |- |- | |2 |- |1 |- |- | |3 |1 |- |- |- | |4 |- |- |1 |- | |5 |- |- |1 |- | |6 |- |- |1 |- | |7 |- |- |1 |- | |8 |- |- |1 |- | |9 |1 |- |- |- |10 |- |1 |- |- | |11 |- |1 |- |- | |12 |- |1 |- |- | |13 |- |1 |- |- | |14 |- |- |1 |- | |15 |1 |- |- |- | |16 |1 |- |- |- | |17 |1 |- |- |- | |18 |- |1 |- |- | |19 |- |1 |- |- | |20 |- |1 |- |- | |21 |- |1 |- |- | |22 |- |- |1 |- | |23 |- |- |1 |- | |24 |- |1 |- |- | |25 |- |1 |- |- | |26 |- |- |1 |- | |27 |- |- |1 |- | |28 |- |1 |- |- | |29 |- |1 |- |- | |30 |- |1 |- |- | |31 |1 |- |- |- | |32 |- |1 |- |- | |33 |- |1 |- |- | |34 |1 |- |- |- | |35 |- |1 |- |- | |36 |- |1 |- |- | |37 |1 |- – |- | |38 |- |1 |- |- | |39 |1 |- |- |- | |40 |- |1 |- |- | |41 |- |1 |- |- | |42 |- |1 |- |- | |43 |- |1 |- |- | |44 |1 |- |- |- | |45 |- |1 |- |- | |46 |- |- |1 |- | |47 |- |1 |- |- | |48 |1 |- |- |- | |49 |- |1 |- |- | |50 |- |1 |- |- | |TOTAL |11 |28 |11 |0 | Grafica 1: [pic] Grafica 2: [pic] Grafica 3: [pic] Grafica 4: [pic] FUENTES BIBLIOGRAFICAS TIRONI ASOCIADOS (2009) Peru: Agua Cielo Mantiene Liderazgo en Sector con 45%. http://www. alimentariaonline. com/desplegar_nota. asp? did=2075 IPSOS APOYO Opinion y Mercado (2009) How to cite Mercado Agua de Mesa, Essay examples

Effects of Gender and Physical Attractiveness †MyAssignmenthelp

Question: Discuss about the Effects of Gender and Physical Attractiveness. Answer: Introduction: Srivasna is a matchmaking agency based in Bangalore, India. Indian market is excellent for match making business. The size of match-making business is 130 million us dollars. The business will also have an online portal for providing its match making services. Earlier in India marriages were mostly arranged where parents used to select the potential partner for their children. Today scenario has completely changed Indians prefer to choose their potential partners either by themselves or through match making agents. Match making agencies existed in India from a very long time but with advancement of modern information technology, the ways of business has changed. Match making agencies today provides online portals for finding potential partners. This is the reason that this market has grown in recent times. In its latest publication, which was based on Indian Wedding Market Outlook to 2020-Focus on Online Matchmaking Ken Research reported about the matching making market of India. The report gives all the required information about the market size of the online matchmaking market, segmentation by online match making and offline matchmaking services. The Indian matchmaking market has grown in recent years this was after the online match making market was on increase. Domestic factors like increase in number of subscriptions and the freedom to choose ones partner has resulted in the growth of the match making business. Major players in the match making industry are Shaadi.com and Bharat matrimony. Both these business provide online matchmaking services. In the year 2010-2015 the income growth of the match making industry was 21 percent. The report suggests that the matchmaking business will increase by 20.6 billion INR by 2020. The reason behind the growth of revenue of this market are, advancement of technology, like internet, rise in the personal disposable income, lower pricing packages, increase in the number of matchmaking sites that offer a variety of services. India is second most populated country after China. The total population of the country is 1,324,171,354. By 2022, it is expected that India will become one of the mo st populated country in the world. As per the age distribution of the country, almost 40 percent of the population falls between the age group of 25 to 54. The GDP growth of India is 5.7 percent (Titzmann, Fritzi-Marie 2013). The size present of the online matchmaking market in India is approximately USD 130 million. It has been forecasted that there would be a increase in the revenue by USD 206 million, representing a CAGR of 16 percent. Online dating market size, % Population, billion 3.25% 16.67% 83.33% 96.75%. India represents around 17 percent of the global population, however, Indias market size is represented as only 3.25 percent of the global market. This difference represents a huge opportunity for upcoming and current players in India. The US with a market size of USD 2000 million has the largest size of the market. Even though US is mature market, it is growing at a rate of 12 15 percent. Thus, India being a developing market, industry sources predict a growth of 15 20 percent in the coming years. According to industry sources, India and UK have witnessed a steep rise in the popularity of online dating. Currently only 6 million people use online dating services in India, as per the report of St epOut.com. By 2015, the number is estimated to rise to 115 million, a CAGR of 167 percent (Titzmann, Fritzi-Marie 2013). The online matrimony market is valued at INR 510 crore and is growing around at a rate of 30% per year, according to the Internet and Mobile Association of India ((Titzmann, Fritzi-Marie 2013) Market statistics Online dating v/s Online matrimony The overall online matrimony market has around 35 to 40 million registered profiles. 20 to 40 percent of profiles are registered on behalf of singles by their parents, relatives and friends. 93 percent of the revenues of a matrimonial site come from subscribers, while the remainder comes from the advertisements. The average time between profile upload and marriage is 3 months. The margins in this industry are very high ranging from 50 to 70 percent (Titzmann, Fritzi-Marie2013) Above is the chart of the age wise population distribution of India in which it is clearly shown that the youth population in India is very high and the target market for the matchmaking business is of the youth falling between the age group of 24 to 35 years. The average age of India is 35 yrs and is expected to be 29 by 2020 (Prasad, and Sita Mishra 2014). The companies that are market leaders in this industry are, Shadi.com, Bharat Matrimony and Jeevan Sathi.com. Apart from Shadi.com, Bharat Matrimony and Jeevan Saathi.com, Face book also acts as one of the major threats of the company. Facebook since its launch in 2004 became popular among the young people and became a successful business in a very short span. According to the data of 2017, there are 194.11 million users of face and the number of users has been increasing. Though facebook is a social networking site it also serves as a platform where one can meet with new people and develop friendship, even many people have found potential partners from facebook. In India most one of the reasons behind using facebook is finding their potential partners, it serves as a platform where one can know new people. The only difference is that facebook is not an official matchmaking site but people those who are not outgoing prefer find potential partner using dating and social networking sit es. One reason for facebook being so popular is that using facebook is free, there are no charges for browsing through the profile of people and contacting them but in most of the online matchmaking services one has to pay additional charges for browsing through the profile of the people who are premium members. Srivasna is an organization that would provide matchmaking services in India, the target customers of the company are young, single male and female between the age group of 25-45. Recently it has been seen that the there was an increase in the wedding industry of India, all because of the internet intervention, now matchmaking has has very easy, people needs to register in the online portals and the agency will find a suitable partner based on the preferences of the customers. Based on the same concept Srivasna will offer matchmaking services with the help of its online portal where people will have to register and make their profiles, giving their details, family background, physical stats, educational and professional details so that Srivasna would find them suitable match as per their preferences. India is a country where people of different religion and culture live. Religion and caste are considered during marriages (Prasad, and Sita Mishra 2014). The preceding table shows the religion and caste wise distribution. Cultural diversity of India provides gives makes the business strategize accordingly. It is the trend in the industry to categorize the profiles as per the caste and religions. Indians generally prefer marriage within their community although there are people who are not caste specific, there are companies that provides matrimonial service only for specific communities for example Jain matrimonial or Parsi Matrimonial, this is mostly seen in case of minorities ((Prasad and Sita Mishra 2014). As per the recent trend, it has been seen that Indians now look of their potential partners mostly through the matchmaking services. The traditional method where relatives where the main source for finding potential partner is not much used now the young people of this generation prefer to find partners themselves often use matchmaking portals. Working class do not have much time to visit the matchmaking offices so they generally prefer to online portals. Present scenario and the recent trends provide favorable circumstances of Srivasna to do business. This also shows the wide scope Srivasna has in this industry. The USP of Srivasna is that it would have both online and offline services for customers who prefer online services and for those customers who are not comfortable using the online services and sharing information online. Another usp of the company is that the premium membership charge is comparatively lower than the competitors. The privacy policies of company are stricter than its competitors. For understanding the external environment of the company Porters five forces analysis is the most important tool. This will give the complete detailed information about the forces that affect the business of the company externally (Kim et al. 2014). Porters five forces analysis External threats often harm the business and every business needs to do external environment analysis so that it can Threat of new entrants- New companies keeps entering the industry that that poses a great deal of threat to Srivasna. Ever since the internet access has become cheaper many people prefer the online matchmaking services, this has led to the increase of new companies entering the industry and poses threat to the existing companies. Whenever new companies enter the market it grabs the attention of customers, increases the competition. Generally the new companies when they enter the market they do in-depth research where they focus on the weakness in the strategies of the existing companies and make its USP. Some of the new entrants that imitate the strategies of the existing company and by offering the similar services at slightly cheaper rates, this makes customers change their existing service providers. Industry rivalry- The main competitors of Srivasna is Shadi.com, Jeevansathi.com and Bharat matrimony. These companies are older and so they have successfully created a customer base. Srivasna faces a great deal of competition from these companies. All the three companies are presently the market leaders. Bargaining power of buyers-, Bargaining power of the buyers affects the business to a great deal. Buyers often compel the business to allow certain discounts to the customers. A discount allowed to the customers puts the company at loss. Providing services at cheaper rates is also the bargaining power of buyers. Allowing discounts is also important because if the companies do not allow discount or cheaper rates then chances are that the customers would switch to other service providers. The immense competition is the reason that makes the companies to give discounts on the services as the customers put a lot of pressure on the companies known as the bargaining power of the customers (Thamizhvanan, Arun and Xavier 2013). Bargaining power of suppliers- The main resources of the company are computers, internet connection, telecommunication system and human resources. Business organizations often need to negotiate with the suppliers for resources. Often the supplies are not being purchased at a desirable price that the customers want and hence they have to agree to the price that the supplier is ready to give at. This happens because the companies do not want to lose their loyal suppliers; it is very difficult to build trust with any new supplier because any company cannot simply trust the new suppliers. Srivasna also needs trustworthy suppliers for doing business so often they have to compromise at some points. Threat of substitutes- Substitutes also affect the business, when the main product or service are available to the customers at a higher price, they look for alternative sources or can be said substitutes. The substitute of Srivasna is dating sites like tinder and social networking sites like facebook. In most of the cases people have found their potential partners through the dating sites or social networking sites especially facebook because, the access to this sites are free and people can make new acquaintances and even get great deal of information from these sites. There are many people who do not use matrimonial sites and rather prefer dating sites when it comes choosing a potential partner. Therefore, it can be said that many potential customers of the company are actually using the substitutes and in this case it is even beneficial for them so the threat is too much (Kim et al. 2014). The external threats are not in control of the company but certain measures can be taken to deal with the external threats posed. The company will implement strategies and increase its internal capabilities. For the threats company faces from its competitors it will have to make effective promotional and advertisement strategies so that it can create awareness about its business, this will help increasing the customer base of the company. Word of mouth would be the most efficient strategy that the company can use to promote and advertise its company. Additional consulting services will also help increasing the customer base. It is not possible for the company to eradicate the competition from the rivals, instead the company can take measures to increase their customer base and reduce the competition to some extent (Kim et al. 2014). Privacy issues- For combating the problem of privacy and fraud related issues the company will makes its privacy policy stricter. While registering to the online portal the company the users will have to provide a number of details about themselves. The will have to agree to the privacy policy which would strictly mention that fake and fraud profile of candidates will be legally punished as the company will report to the cyber cell in such cases. Internal analysis (SWOT) Online portal- The online portal of the company helps in attracting the customers because it becomes easier for the customers of the company to browse through the website and look for the potential partner. By paying the premium prices they can become the premium member, this facility lets the customers contact the person they want to know more. Reasonable price- The price of the company is very reasonable and comparatively more than the charges the competitors take. This has helped company to gain a competitive advantage. The premium charges of the company are inr 2000 for a year. Memberships- There are around 4000 profiles that the online portal has, this are from people all over India. The number of users of Srivasna helps the customers choose the company, because they get as many users as they want. There are around 500 offline members. Human resource capabilities- The customer service provided to the customers is very efficient as the people who visit for offline membership gets convinced and prefer to use Srivasna over other companies. Privacy of the user accounts- The Company ensures that privacy of the accounts of all the users are maintained. The profiles of the candidates are only shown to the premium members and not to anyone. There have been many frauds that is why the company does not allow free registrations. The online portal charges 500 INR for registration and for membership there are various packages, this makes the companys objective very clear than only people who genuinely want to search a prospective partner can make profiles. Keeping in mind that the information provided in the profiles of the customers are very personal, the address and the contact number of the employees are not revealed generally. New in this industry-, The Company is not old enough to be able to gain a good market share. The business will take time to develop and grow. A number of strategies will be needed to be taken so that the business flourishes. Less members- Another weakness of the company is that the number of members of the online and the offline services are very less. For the business to be successful, more customers are required. Improper advertisement strategies- The Company is not implementing proper strategies for advertising and promotion. One of the reasons of less number of members is that many people are not well aware about the company. The companys advertising strategies are not effective and have failed to create interest among the general public (Srivastava and Bajpai 2016). Expansion- Srivasnaa can expand its business in other cities as well. The offline services of Srivasna are presently available to people of Bangalore. Opening offices in other cities of other states will help the company expand their business. Merger- Another opportunity the company is looking forward to is merging with the social networking site facebook. If company merges with facebook then it will get many clients because Srivasna would be promoted and the business will grow. Partnerships- Srivasna has decided that it would partner with company who provide wedding planning services and other marriage consulting services. Pre-marriage consulting services are services that guide the people about marriages, and how to manage personal and professional lives after marriages. Based on the testimonials of the people who will finds their potential partner from the dating sites the company will offer this services at a very reasonable rate (Seidman 2017). Competition- There is too much competition in this industry and the company faces threats from companies like Shadi.com, Jeevansathi.com and Bharat Matrimony. All these companies are quite old and hence have many members who have taken the annual subscriptions. The word of mouth advertisements of the existing companies often tend to bring more customers that are new to the same business. Fraud- There are many cases where frauds have been reported. People make fake profiles and access a great deal of information of other genuine users, sometimes the fake users also pay the charges for premium membership, later cases of fraud, harassment and stalking are reported. This puts the life of the users and the reputation of the company at risk (Ryals and Lynette 2014). Privacy issues- It is in itself a risk to put ones personal information online so most of the people face this threat. Substitutes- Dating sites and social networking sites unintentionally does the matchmaking, as they serve as platform where new people can meet and in some cases they even marry each other. These sites are free and many potential customers of Srivasna are using other dating sites and facebook. Legal obligation- There are cases when the frauds are so severe that victim seeks legal help and in those cases even the company is held responsible and the image of the company is at risk. Statement of objectives To focus on doing sustainable business Increasing the operational efficiency of the services by 60 percent in the next two years Making the privacy policies more strict Reducing the number of fake profiles Statement of key strategy of the company Our business will increase its operational efficiency by 60 percent in the next two years so that it can focus on business growth Strategies for increasing internal efficiency For increasing the internal efficiency in its operations the company has decided to that it will hire more employees to scrutinize the profiles of the users in online portals. The employees will see that which users are are active and which are inactive. After the six months of registration, the users will have to pay additional inr 200 for availing the services. This step will be taken because Srivasna is clear about its privacy objectives. It wants to grow its business by not just increasing customers but also increasing the efficiency of the company (Sahoo 2017). Marriages in India are very sacred issue, therefore the employees who would be dealing with the offline customers of the company will be trained properly so that they convince the customers that Srivasna will be providing them the right match and they can rely on the company. Srivasna before suggesting any match to the candidate will scrutinize and the profile and investigate about the candidate so that there is no mismatch or fraud with the candidate (Kauppinen-Risnen, Hannele and Christian Grnroos 2015). The profiles of each of the users will have all required information, apart from personal and professional information each user on their online profiles will have to give few important information, that will be related to the lifestyle and habits of the candidates. For instance the candidates will have tom answer questions like, whether they have drinking pr smoking habits or not. This will be done because many people prefer partners who do not drink or smoke. The users will have to give information about their health conditions in case they are suffering from any chronic health conditions. The motive behind this is to make sure that the candidate select their match after knowing all the important information so that later they do not regret or complain about miscommunication (Prasad and Mishra 2014). Macro economic analysis (PESTLE) Political- The political scenario of India is different from other countries, it is considered as the largest democracy and there are many political parties. Most of the parties generally do politics based on caste and religious issues. Some of the parties fight for issues like inters caste marriages. Online matchmaking portals allow the candidates to choose their partners themselves and caste and religion is mere individual choice. This might create problem because inter caste marriages are on rise ever since the technology has developed and online matchmaking portals came into existence (Seidman Gwendolyn, and Olivia 2013). Economic- The income of the middle class have increased, the disposable income of upper middle class and the middle class have increased, paying inr 2000 yearly as premium membership is not a big deal so candidates can easily become premium members. This is favorable of Srivasna (Grnroos, Christian and Pivi Voima 2013). Social- There are many castes and sub-castes in India, these castes and sub-castes are the basis of marriages in India. So it becomes difficult to classify the accounts of the candidates caste wise. There are still many people prefer marriages through the traditional ways of telling relatives to find suitable partners and are strictly against the idea of their children finding matches online or own their own. This is one of the social challenges that is faced by Srivasna (Brem et al. 2015). Technological- One of the positive impact of technology for matchmaking services is that it facilitates browsing through online profiles of other user and directly contact the individual one is interested to know. One of the negative impact of technology is that cases of online fraud and harassment have increased and it often puts the sites under legal obligation for not maintain privacy of the profiles of the candidates. In such scenario, the whole idea of matchmaking services gets a lot of criticism. Legal- A number of legal considerations is required while starting online matchmaking services. It applies for offline services as well. Cyber crimes through matchmaking online services and frauds are often reported. In many cases, frauds are detected after marriages the company is sued and have to fight legal battles (Achroll and Philip Kotler 2014). Most of the macro-economic factors are not in control of the company but still the company can make its privacy policies strict and take the help of cyber cells to reduce the number of online harassment cases and fraud cases. Taking police help for suspicious activities online will reduce severe crimes. The company will take full responsibility of fraud cases if it occurs and cooperate in the police proceedings so that it can help the victim (Miquel-Romero et al. 2014). Resources The main resources that are required by the company for doing business are, computer systems, internet connection, and infrastructure to setup the office. Total revenue required for starting up the business would be inr 12 lakhs. 50 percent of the total cost of the business will be allocated by owners capita. 25 percent of funds will be raised from commercial banks, the company has applied loan of inr 3 lakhs loan from IDBI bank. 25 percent of the fund will be raised through venture capitalists or investors. Representatives from the company have approached few investors to discuss the venture. The operating costs have been estimated as inr 6,00000. The performance target of the company will be to increase sales of their business by 35 percent in the next one year. An yearly growth in sales of 35 percent will ensure positive cashflows and in the next five years it can strategize to merge with facebook (Chandrakala and Susheela Devi 2013). Start-up Costing for [Srivasna] - [2017] START-UP COSTS Cost (inr) EQUIPMENT/CAPITAL COSTS Cost (inr) Registrations 5000 Business purchase price Business name Srivasna Franchise fees Licences 3000 Start-up capital 5,00000 Permits 3000 Plant equipment 50,000 Domain names 1000 Vehicles Trade marks/designs/patents 1000 Computer equipment Vehicle registration Computer software Membership fees 5000 Phones Accountant fees 2000 Fax machine Solicitor fees 5000 Security system Rental lease cost (Rent advance/deposit) 10000 Office equipment Utility connections bonds (Electricity, gas, water)- 1500 Furniture 60,000 Phone connection 1500 Shop fitout 10,000 Internet connection 6000 Computer software 2000 Training 15000 Wages 400000 Stock/raw materials 10000 Insurance Building contents 5000 Vehicle Public liability Professional indemnity Product liability Workers compensation 5000 Business assets 5500 Business revenue Printing 4000 Stationery office supplies 5000 Marketing advertising 50,000 Total start-up costs 5,25,000 Total equipment/capital costs 5,70,000 Assumptions: All figures are GST exclusive. The target customers of the company are young people of the age group 25-45 years. The company will use the integrated marketing communication tools to attract potential customers. Advertising- It is one of the most important tool that is used to communicate the value of the services to the target audience of the company. The company will use print media, electronic media, outdoor media and outdoor media for advertising. News papers- Under print media Srivasna will use newspapers like, Times of India, Hindustan times, Deccan Herald and Vijaya Karnataka. Magazines- Magzines like The week, India today, Yashanga and Meri Saheli would be used for advertisements in newspapers (Challagalla et al. 2015). Brochures- Srivasna will be designing a brochure for distribution to the potential customers. The brochure will contain all the detailed information about the business and the services that are provided to the customers. Televisions- The advertisements of the company would be featured in the television channels. Only one television channel would be selected because the cost of television advertisements would be too much for any new business. The advertisements will be aired mostly during the prime time targeting maximum number of customers. Radio- Red Indigo and Radio Mirchi of Bengalure would be selected for doing advertisements about the matchmaking services. Web banners- Web banners will be used for online advertising. Web banners will be designed with bright colors and high definition graphics so that its grabs the attention of the candidates. Facebook- Advertisings would be done on facebook with which Srivasna is planning to merge. Other social media platforms that would be used for advertising will be Instagram, Twitter and Linked-in. As a tool for outdoor media the company has planned to use billboards, in some of the busiest streets of Bangalore billboards will be used for advertising. Flyers would be distributed in some of the busiest streets, market and public places of Bangalore. Personal selling- The company will provide training to its employees so that they can efficiently deal with the clients who would come to the office for registration. Customer service will be given utmost importance and so employees will be trained to be polite and convincing so that they can win the trust of the company. In direct marketing, the company will make cold calls to the potential customers. Public relation- For public relation the company will be allocating a large sum of its budget. The various activities that would be carried out for building public relation are Press releases- Srivasna will use Times of India for all its press releases. Audio releases- Radio channel Red FM of Bangalore would be used for all the audio releases of the company. Public events- For public events flash mobs in two of malls of the city Sponsorships- The Company will sponsor a musical concert that will be held in winter and another event that will be sponsored is a cultural program that will also be held in winter. The company will expand its business by opening offices in other states and cities of India. The online services will be for whole India but the offline services will be available in the entire country in next five years. One of the most important growth strategies of the company is to merge with facebook, because is a social networking site and merging with famous social networking site will help in increasing the customer base of the company, which one of the goals of the company (Usha Rani 2013). Conclusion Srivasna hopes in future to have a business growth of 35 percent as it is calculated that the business will have payback period of 3 years. It has made a business plan to merge with facebook. Merging with facebook will provide the business with great opportunities as the business will grow more, facebook is a popular social networking site with 194.11 million users and it is expected to go up by 262 million. Association with facebook will have many benefits, the business will grow and have increased customer base. The company will be promoted through this action and many people will know about the business. It will also help the business to expand its offline matchmaking business in other cities of other states as well. The business plan is aimed at attracting potential investors. As of the 50 percent of the capital will be raised externally and 50 percent will be the owners capital. 25 percent of the total capital, inr 3 lakhs will be raised from investors and 25 percent of total ca pital, 3 lakhs will be raised from bank, IDBI bank. Attracting the potential investors would be a major challenge though. References Achroll, R. S., and Philip Kotler. "The service-dominant logic for marketing."The service-dominant logic of marketing: Dialog, debate, and directions320 (2014). Brem, Meagan J., Laura C. Spiller, and Michael A. Vandehey. "Online mate-retention tactics on Facebook are associated with relationship aggression."Journal of interpersonal violence30, no. 16 (2015): 2831-2850. Challagalla, Goutam, Brian R. Murtha, and Bernard Jaworski. "Marketing doctrine: a principles-based approach to guiding marketing decision making in firms."Journal of Marketing78, no. 4 (2014): 4-20. Chandrakala, V. G., and Susheela Devi B. Devaru. "Blue ocean strategy and bottom of the pyramid marketing."International Journal of Management Research and Reviews3, no. 7 (2013): 3080. Grnroos, Christian, and Pivi Voima. "Critical service logic: making sense of value creation and co-creation."Journal of the academy of marketing science41, no. 2 (2013): 133-150. Kauppinen-Risnen, Hannele, and Christian Grnroos. "Are service marketing models really used in modern practice?."Journal of Service Management26, no. 3 (2015): 346-371. Kim, Kyongseok, Jameson L. Hayes, J. Adam Avant, and Leonard N. Reid. "Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010."Journal of advertising43, no. 3 (2014): 296-316. Miquel-Romero, Maria Jos, Eva Mara Caplliure-Giner, and Consolacin Adame-Snchez. "Relationship marketing management: Its importance in private label extension."Journal of Business Research67, no. 5 (2014): 667-672. Prasad, K. Sai, and Sita Mishra. "A study to explore relationships between customer demographics and brand loyalty in the Indian telecom sector."International Journal of Customer Relationship Marketing and Management (IJCRMM)5, no. 3 (2014): 1-13. Ryals, Lynette. "Making customer relationship management work: the measurement and profitable management of customer relationships." American Marketing Association, 2013. Sahoo, Sarbeswar. "Matrimonial."South Asia: Journal of South Asian Studies40, no. 2 (2017): 354-357. Seidman, Gwendolyn, and Olivia S. Miller. "Effects of gender and physical attractiveness on visual attention to Facebook profiles."Cyberpsychology, Behavior, and Social Networking16, no. 1 (2013): 20-24. Srivastava, S., and S. Bajpai. "Indian online matrimony market: changing roles, shifting behaviors." In4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece, p. 128. 2016. Thamizhvanan, Arun, and M. J. Xavier. "Determinants of customers' online purchase intention: an empirical study in India."Journal of Indian Business Research5, no. 1 (2013): 17-32. Titzmann, Fritzi-Marie. "Changing patterns of matchmaking: The Indian online matrimonial market."Asian Journal of Women's Studies19, no. 4 (2013): 64-94. Usha Rani, N. "A critical analysis of socio-cultural impact of new media on users in India."Global Media Journal6, no. 3 (2013): 1-18.

Mrs. Dutta Writes a Letter Essay Example

Mrs. Dutta Writes a Letter Essay In Chitra Banerjee Divakaruni’s text â€Å"Mrs. Dutta Writes a Letter†, there are three characters that go through the stages that Didion talked about. Death, test, challenges and rebirth are all present in the characters. Mrs. Dutta goes through some of the hardships living in U. S. Her husband is dead and her entire life is devoted to the family she had been taking care of. Dutta talks about how early she had to wake up in the morning due to constant habitual actions she had been doing for past years. The death part of the Dutta life can be portrayed in this excerpt â€Å"In India she would never had venture to sing, but everyone gone, the house is too quiet, all that silence pressing down on her like the hell of the giant hand. † (311). Dutta is eventually beginning to adapt to her situation and began to live for herself. There were some of the tests and challenges she had to go through. Some of the challenges were the longing for her husband and wanting to go back where she came from. There were overcame by her children who gives her the power to live in U. S. Dutta’s son, Sagar also had to go through some of the factors of the three stages of the journey. He acknowledges Dutta’s responsibilities and her sacrifices and tells her that she should not wake up so early. Sagar is now becoming a one that not only asks for things to her mother but also asks her to let go of the chores and live more freely. Sagar in this text was viewed as a child who is troublesome and who needs Dutta’s advice and help in order to achieve life in U. We will write a custom essay sample on Mrs. Dutta Writes a Letter specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mrs. Dutta Writes a Letter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mrs. Dutta Writes a Letter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer S. Dutta seems he is completely reborn in U. S. since he is young and adapts faster than his family members. Shyamoli is Dutta’s daughter-in-law. The excerpt â€Å"†¦it was an Americna habit† Mrs. Dutta did not remember the Indian shyamoli, the docile bride she’d mothered for a month before putting her on a Pan Am flight to join her husband, pursing her lips in quite this way to let out a breath at once patient and vexed† (315). This statement defines some of the internal changes that had occurred to the both Dutta and Shyamoli. Since Shyamoli was younger than Dutta, she accepts changes and surrounding more freely than Dutta, letting her to live like Americans. Shyamoli said â€Å"Americans don’t like neighbors to†¦invade their privacy† (320). Telling us how Shaymoli had been reborn as she live in United States.

The Truth About Spider Samples and How They Can Benefit You

The Truth About Spider Samples and How They Can Benefit YouIf you've never given much thought to writing a sample essay or a sample test, it's time you got involved. These things can be so much more than just a job and that means it's time to think of yourself as being a little bit smarter than the average person. Because it's not really about you.Writing an essay is so easy, I know, because you've already completed a bit of practice. Not a lot, mind you, but enough to get you where you need to be. The truth is, though, that nobody ever gets to where they need to be in life without thinking. You need to think about who you are, what you're capable of, and what you can offer to other people. Because if you can't think of anything to say or if you can't come up with something to write about, it won't do any good to you at all.A basic sample essay can usually be done with no more than two pages or so. There is a way to make it go much longer than that, and it's all based on what you dec ide to write about and how you can think of something that will make that sentence more interesting.One of the more popular questions to ask yourself when you're learning how to write a sample essay is: 'Why would you need to write this, and how will spiders fit into that?' The answer to the second question is simple: The answer to the first one is irrelevant to whether or not you should write this for school. No matter what you need to do, the truth is that you'll always have a way to use spiders as an example.So how do you find spiders, of course? You'll need a way to think about something and then have a way to create a spider out of it. That's the kind of thinking you need to be doing when you look for an example for your sample essay. It's all about getting your brain's going, and that's a very difficult thing to do.To write an essay is actually a very simple thing to do, you just need to do the right things. However, there are ways to make a lot of your time go by a lot faster , and learning how to think about spiders is one of those ways.To learn how to write a sample essay, you just need to start by looking at things with a different mindset, and that is: What does this have to do with spiders? Those two things will work hand in hand in your quest to find answers to these questions.

Global Trade Imbalance Ensuring Proper Development of the Humanity

Global Trade Imbalance Ensuring Proper Development of the Humanity Recent financial crises and social turmoil in many countries suggest that the economic models used nowadays are inappropriate. Each country is struggling specific financial issues. However, it is important to remember that people have entered the era of global cooperation and integration and this means all the countries are affected by global trends.Advertising We will write a custom research paper sample on Global Trade Imbalance: Ensuring Proper Development of the Humanity specifically for you for only $16.05 $11/page Learn More Financial constraints of one country transfer to the rest of the world. The situation is worsen by the fact that different states have different capacity and more developed countries often take advantage of less industrialized states. Thus, global trade imbalance can be regarded as one of the most burning issues to be solved in the nearest future. The present paper dwells upon this issue and contains a brief analysis of the most ef fective solution to the problem. In the first place, it is necessary to understand that global trade imbalance is a real issue which can have deteriorating effects on the development of all countries. Pettis (2013) claims that states used to have numerous financial constraints but the issues never expanded to other countries. Nonetheless, in the twenty-first century, countries’ economies have close ties and any financial imbalance within one country is quickly transferred to other states (Pettis, 2013). Developing countries are especially vulnerable to financial constraints. Admittedly, deteriorating economy is associated with crime and social instability. Recent revolutions and military conflicts can be regarded as illustrations of negative effects of economic issues. Cleary, to avoid military conflicts involving many countries, it is crucial to address the global trade imbalance. Adams and Park (2009) claim that the global imbalance has been increasing for the past two deca des and now the rate of the imbalance is rather alarming. To provide an effective solution to the problem, it is necessary to consider the roots of the issue and its nature. Rodrik (2011) notes that global trade imbalance is often associated with different groups’ interests. Historically, countries tried to gain more benefits for themselves while trading with other states. One of the brightest illustrations of such policy is the mercantilists’ view on the society’s development.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, mercantilists thought it was effective to buy raw materials (or simply take them from colonies) and manufacture goods inside the country so that the domain could accumulate wealth (Rodrik, 2011). Admittedly, this approach cannot be applicable in the 21st century. Nonetheless, it is clear that countries pursue their national interests rather than try to focus on the good of all. This cause of the problem lies within the terrain of macroeconomic factors. Sinn, Buchen and Wollmershauser (2011, p. 47) state that the major reason for the present trade imbalance is bursting of â€Å"debt bubbles†. In other words, developed countries (e.g. the USA) have borrowed a lot to solve certain issues, but the GDP growth was much lower than it had been expected and the countries faced severe financial constraints when they had to pay back. Lane (2013) partially agrees with such a viewpoint and adds that the recent imbalance has not necessarily been caused by corrupted governments or banks. The author focuses on the crisis of 2008 and claims that banks as well as Americans thought the market would never fall. Nonetheless, this crisis transferred to the rest of the world and affected all countries, to different extent. This can be regarded as a microeconomic root of the present global trade imbalance. Clearly, the re are micro- and macroeconomic roots of the problem. Therefore, it is possible to note that stakeholders can also be found at the two levels. First, the major stakeholders are countries and international organizations, which are regulating bodies. Multinational businesses should also be regarded as a significant force, which can affect the global trade imbalance. At the same time, citizens of countries should be seen as stakeholders as citizens often affect their country’s policies.Advertising We will write a custom research paper sample on Global Trade Imbalance: Ensuring Proper Development of the Humanity specifically for you for only $16.05 $11/page Learn More Admittedly, people have always struggled financial constraints in different countries. Nonetheless, the crises become more and more severe while more and more countries are involved. Potentially, this could have deteriorating effects on the development of humanity. It is possible to think o f numerous scenarios. One of these scenarios is a global war (trade war or a global military conflict). Another possible scenario is the increased gap between developed and developing countries. This imbalance can also result in numerous conflicts. Both scenarios are destructive and, hence, it is essential to diminish the global trade imbalance. It is possible to consider a number of solutions to come up with the most effective one. At this point, it is necessary to note that the WTO can play the central role in each of possible solutions. Thus, it can be tempting to employ the strategic theory. Governments can try to affect some interactions between multinationals which control this or that industry. The case of the US anti-dumping policies on shrimp from Viet Nam can be regarded as a good example of this approach. The US government restricted import of certain shrimp from Viet Nam (United States, 2011). The country tried to ensure domestic companies could get more profits. Admitte dly, the increased profitability of some US companies was achieved at the expense of losses of Vietnamese firms, in this case. The approach has certain benefits. First of all, it can affect global trade. Thus, if a country faces severe economic constraints other countries can affect certain multinationals to help the country cope with the issues. At present, the vast majority of industries and markets are controlled by huge companies. Remarkably, lots of countries have a big business which has certain influence on the global scale. Therefore, it is possible to reach certain balance by controlling huge companies. However, the major downside of the approach is that countries tend to pursue their national interests. Countries are likely to try to gain benefits at the expense of others. This drawback makes the approach absolutely ineffective even though it is possible to introduce certain controlling body to make countries ready to strive for the good of all. There was need for an inter national organization to regulate such relations long ago. The WTO is the contemporary international regulator. It was created in 1995 and it has tried to achieve global trade balance since then (World Trade Organization, 2009). For example, Viet Nam addressed the organization when the USA had started the anti-dumping policies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Remarkably, the USA had to admit that the measures had been inconsistent with the country’s obligations in terms of the WTO participation. The conflict was solved but it took quite a lot of time and Viet Nam still lost a lot. Therefore, even in this particular case, the balance was not totally achieved. This suggests that the use of this approach will not be effective. Theory of hegemonic stability is another approach which can be exploited to diminish global trade imbalances. This approach consists in the hegemony of a country, which controls global trade. This approach could be effective, but it has a serious downside. First of all, it is necessary to state that the approach was in the twentieth century. The USA was the hegemony which set certain conventions and regulations (Gilpin, 2011). The country spread certain economic patterns as well as such concepts as democracy and liberalism. Admittedly, this approach has certain strengths. For instance, it ensures that there is one dominant agent controlling interactions of other agents. The dominant agent ensures order and has the entire picture to be able to achieve global trade balance. Remarkably, the dominant agent is the country with strong economy, which is exemplary for other countries. According to the theory of hegemonic stability, the dominant country is an inspirational leader and other countries are eager to follow it. This ensures compliance with regulations set. It seems that there is a win-win situation as one country dictates rules to achieve global trade balance while other states eagerly follow. Nonetheless, the approach has a serious downside as the dominant country often tends to pursue national interests and declines, sooner or later. Thus, Gilpin (2011) articulates the ideas that the hegemon often strives for the good of all when it is consistent with hegemon’s national interests, while the dominant state often tries to achieve certain goals at the expense of other countries. Admittedly, to diminish such negative effects, it is possible to create an organization (e.g. the WTO), which will control the activity of the hegemon. Though, in practice the co-existence of the hegemon and a controlling organization is impossible as the domain would be reluctant to follow other people’s rules. The anti-dumping policies launched by the USA are exemplary in this respect. Although the USA had to comply with the regulations provided, the country asked for â€Å"a reasonable period of time† (United States, 2011, n.p.). Thus, the hegemon had an opportunity to continue certain policies for the necessary period of time. It is possible to note that the dominant country strives for global trade balance which is beneficial for the country and is often reached at the expense of the developing countries. As has been mentioned above, the USA can be regarded as a modern illustration of the approach and its drawbacks. Clearly, at certain stage of the world’s development, the USA supported non-Communist countries and they all benefited, though the hegemon still got more. However, the decline of the hegemon led to the severe financial crisis, which affected lots of countries. Therefore, this approach has proved to be ineffective as it failed to achieve the global trade balance. More so, the approach is short-lived as the hegemony of the USA is coming to an end while other countries gain more power in the world. For instance, Kharroubi (2011) states that China is becoming a powerful agent in the world arena and can become the next hegemon. Of course, China’s hegemony can also finish within decades. Institutionalism is another approach which can be employed to achieve global trade balance. This approach consists in the belief that international relations as well as macroeconomic activities should be controlled by an international institution (or institutions) striving for global balance (Gilpin, 2011). Clearly, this approach also has both benefits and drawbacks. One of the major benefits of the approach is its comprehensiveness. Thus, international institutions are constituted by representatives from many countries. Potentially, such an organization can include all countries in the world. Thus, all countries’ interests can be taken into account. This comprehensiveness can ensure that countries will not take advantage of a state. Besides, such organizations (ideally) ensure availability of comprehensive data which can help come to the right conclusions. For instance, members of the organization can report about their problems or issues they foresee. This approach can be effective and can help countries achieve global trade balance. However, there are a number of drawbacks. The members of the international institution are still likely to pursue their national interests. The discussion of the most burning issues is always associated with a lot of debate. Sometimes countries spend a lot of time discussing an d still fail to come up with efficient solutions as each country tries to pursue certain goals. This can be detrimental as even though some decisions can be made, the discussion takes up too much time while some issues need immediate actions and decisions. Apart from this, countries can distort data provided to get some support or get profit. It is difficult to ensure that the data provided are adequate. Admittedly, decisions made on the basis of the distorted data are often erroneous. This undermines effectiveness of the approach. Nevertheless, institutionalism is the most appropriate approach, which can help diminish global trade imbalance. The other two approaches mentioned above are far less efficient. It is possible to compare the three approaches in terms of a number of aspects. When it comes to fairness and transparency, strategic theory and theory of hegemonic stability are less effective. Thus, Rodrik (2011) claims that in free trade there is always the winner and the loser , i.e. there are always stakeholder who gain profit at the expense of other stakeholders. The two approaches are characterized by existence of a single ruling force (a country or coalition of several countries or a hegemon). These two approaches lead to global trade imbalance as the country (or countries) in power focus on their aims rather than the good for all. At the same time, institutionalism ensures that interests of all countries will be taken into account. Importantly, developed and developing countries have the same rights and can affect the decisions made. When it comes to collecting and analyzing data all approaches are quite similar. Countries always try to pursue their national interests and can provide inadequate data to promote their nations. Though, it is necessary to add that the latter approach (i.e. institutionalism) is more vulnerable to this kind of problem as countries can affect the decision made and are more interested in creating certain image of their state s. It is also quite difficult to get all the necessary data for an international organization using own resources. Finally, it is possible to consider such aspect as the pace of decision making. Admittedly, the contemporary business world often needs quick and correct decisions. Hesitation often leads to losses or even financial crises. It is possible to state that the theory of hegemonic stability can be regarded as the most efficient in terms of the flexibility and decision making ‘speed’. The dominant country does not have to discuss decisions and can implement changes at once. As far as strategic theory is concerned, there can be certain amount of debate, but the agents are not numerous and they can be quite flexible as well. However, institutionalism is associated with a great deal of debate which makes decision-making process quite lasting. At that, irrespective of certain downsides, institutionalism can be effective in addressing issues related to global trade im balance. It can ensure fairness and transparency. All stakeholders involved can participate in the decision making. Nevertheless, this approach can be effective if people understand the importance of cooperation. Countries should provide adequate data to make the international organization able to develop proper strategies. People should also understand that sometimes they have to waive some privileges and refrain from deriving advantages to enable other countries to benefit. Countries should learn how to cooperate effectively. In conclusion, it is possible to state that global trade imbalance is one of the most burning issues as it has already led to numerous financial crises. It is also associated with military conflicts in developing countries. There are numerous ways to address the issue. For instance, it is possible to employ strategic theory, theory of hegemonic stability or institutionalism. The third approach is the most efficient as it ensures fairness and transparency. How ever, to make the approach truly effective, people should start cooperating. It is time to understand that cooperation is the key to global trade balance, which, in its turn, it crucial for proper development of nations. Reference List Adams, C., Park, D. (2009). Causes and consequences of global imbalances: Perspective from developing Asia. Asian Development Review, 26(1), 19-47. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.177.2404rep=rep1type=pdf Gilpin, R. (2011). Global political economy: Understanding the international economic order. Princeton, NJ: Princeton University Press. Kharroubi, E. (2011). The trade balance and the real exchange rate. BIS Quarterly Review, 33-42. Retrieved from bis.org/publ/qtrpdf/r_qt1109e.pdf Lane, C. (2013, November 19). Banks aren’t the bad guys. The Washington Post. Retrieved from washingtonpost.com/opinions/charles-lane-banks-arent-the-bad-guys/2013/11/18/fa1c7b1a-5073-11e3-a7f0-b790929232e1_story.html Pettis, M. (2013). The great rebalancing: Trade, conflict, and the perilous ahead for the world economy. Princeton, NJ: Princeton University Press. Rodrik, D. (2011). The globalization paradox: Democracy and the future of the world economy. New York, NY: W.W. Norton. Sinn, H.W., Buchen, T., Wollmershauser, T. (2011). Trade imbalances – Causes, consequences and policy measures: IFO’s statement for the Camdessus commission. CESifo Forum, 1, 47-58. Retrieved from cesifo-group.de/portal/pls/portal/docs/1/1201880.PDF United States – Anti-dumping measures on certain shrimp from Viet Nam. (2011). Retrieved from wto.org/english/tratop_e/dispu_e/cases_e/ds404_e.htm World Trade Organization. (2009). Retrieved from wto.org/english/res_e/doload_e/inbr_e.pdf

Macrina the Elder and Macrina the Younger

Macrina the Elder and Macrina the Younger Macrina the Elder Facts Known for:  teacher and grandmother of  St. Basil the Great, Gregory of Nyssa,  Macrina the Younger  and their siblings; also the mother of St. Basil the ElderDates:  probably born before 270, died about 340Feast Day:  January 14 Macrina the Elder Biography Macrina the Elder, a Byzantine Christian, lived in Neocaesaria. She was associated with Gregory Thaumaturgus, a follower of the church father Origen, who is credited with converting the city of Neocaesaria to Christianity. She fled with her husband (whose name is not known) and lived in the forest during the persecution of Christians by the emperors Galerius and Diocletian. After the persecution ended, having lost their property, the family settled in Pontus on the Black Sea. Her son was Saint Basil the Elder. She had a major role in the raising of her grandchildren, who included: Saint Basil the Great, Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are known as the Cappadocian Fathers), Naucratios,  Saint Macrina the Younger, and, possibly, Dios of Antioch Saint Basil the Great credited her with having formed and molded me in doctrine, passing on to her grandchildren the teachings of Gregory Thaumaturgus. Because she lived much of her life as a widow, she is known as the patron saint of widows. We know of St. Macrina the Elder primarily through the writings of her two grandsons, Basil and Gregory, and also of  Saint Gregory of Nazianzus. Macrina the Younger Facts Known for:  Macrina the Younger is credited with influencing her brothers Peter and Basil to go into a religious vocationOccupation:  ascetic, teacher, spiritual directorDates:  about 327 or 330 to 379 or 380Also known as:  Macrinia; she took Thecla as her baptismal nameFeast Day:  July 19 Background, Family: Mother: Saint EmmeliaFather: Saint BasilGrandmother:  Macrina the ElderNine or ten younger brothers include:  Saint Basil the Great  , Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are two of the church theological leaders known as the Cappadocian Fathers), Naucratios and, possibly, Dios of Antioch Macrina the Younger Biography: Macrina, the eldest of her siblings, was promised to be married by the time she was twelve, but the man died before the wedding, and Macrina chose a life of chastity and prayer, considering herself a widow and hoping for her eventual reunion in the afterlife with her fiance. Macrina was educated at home, and helped educate her younger brothers. After Macrinas father died in about 350, Macrina, with her mother and, later, her younger brother Peter, turned their home into a womens religious community. The women servants of the family became members of the community, and others soon were attracted to the house. Her brother Peter later founded a mens community connected with the womens community.  Saint Gregory of Nazianzus  and Eustathius of Sebastea were also connected with the Christian community there. Macrinas mother Emmelia died in about 373 and Basil the Great in 379. Soon after, her brother Gregory visited her one last time, and she died shortly after. Another of her brothers, Basil the Great, is credited as a founder of monasticism in the East, and modeled his community of monks after the community founded by Macrina. Her brother, Gregory of Nyssa, wrote her biography (hagiography). He also wrote On the Soul and Resurrection. The latter represents a dialogue between Gregory and Macrina as he made his last visit to her and she was dying. Macrina, in the dialogue, is represented as a teacher describing her views on heaven and salvation. Later Universalists pointed to this essay where she asserts that all will ultimately be saved (universal restoration). Later church scholars have sometimes rejected that the Teacher in Gregorys dialogue is Macrina, though Gregory clearly states that in the work. They claim that it must have been St. Basil instead, apparently on no other grounds than disbelief that it could have referred to a woman.