Strategies for Building Rapport With Students

For teachers, building rapport with students is a component that takes teaching to the next level. Teachers understand that this takes time. Building rapport is a process. It often takes weeks and even months to establish a healthy student-teacher relationship. Teachers will tell you that once you have earned the trust and respect of your students, everything else becomes much easier. When students look forward to coming to your class, you look forward to coming to work each day. Strategies to Build Rapport With Students There are many different strategies through which rapport can be built and maintained. The best teachers are adept at incorporating strategies throughout the year so that a healthy relationship is established, then maintained with each student that they teach. Send students a postcard before school begins letting them know how much you are looking forward to having them in class.Incorporate personal stories and experiences within your lessons. It humanizes you as a teacher and makes your lessons more interesting.When a student is sick or misses school, personally call or text the student or their parents to check on them.Utilize humor in your classroom. Do not be afraid to laugh at yourself or the mistakes that you make.Depending on the age and sex of the student, dismiss students with a hug, handshake, or fist bump every day.Be enthusiastic about your job and the curriculum you teach. Enthusiasm breeds enthusiasm. Students will not buy in if a teacher is not enthusiastic.Support your students in their extra-curricular endeavors. Attend athletic events, debate meets, band competitions, plays, etc.Go the extra mile for those students who need help. Volunteer your time to tutor them or hook them up with someone who can give them the extra as sistance they need.Conduct a student interest survey and then find ways to incorporate their interests into your lessons throughout the year.Provide your students with a structured learning environment. Establish procedures and expectations on day one and enforce them consistently throughout the year.Talk to your students about their individual strengths and weaknesses. Teach them to set goals. Provide them with the strategies and tools necessary to reach those goals and improve on their weaknesses.Ensure that each student believes that they are important to you and that they matter to you.From time to time, write students a personal note encouraging them to work hard and embrace their strengths.Have high expectations for all of your students and teach them to have higher expectations for themselves.Be fair and consistent when it comes to student discipline. Students will remember how you handled previous situations.Eat breakfast and lunch in the cafeteria surrounded by your student s. Some of the greatest opportunities for building rapport present themselves outside the classroom.Celebrate student successes and let them know you care when they falter or are facing difficult personal situations.Create engaging, fast-paced lessons that grab every student’s attention and keep them coming back for more.Smile. Smile often. Laugh. Laugh often.Do not dismiss a student or their suggestions or ideas for any reason. Hear them out. Listen to them intently. There may be some validity to what they have to say.Talk to your students regularly about the progress they are making in class. Let them know where they stand academically and provide them with a path for improvement if needed.Admit and own up to your mistakes. You will make mistakes and students will be looking to see how you handle things when you do.Take advantage of teachable moments even when on occasion this ventures far away from the actual topic of the day. The opportunities will often have more of an i mpact on your students than the lesson.Never demean or berate a student in front of their peers. Address them individually in the hall or immediately after class.Engage in casual conversation with students in between classes, before school, after school, etc. Simply ask them how things are going or inquire about certain hobbies, interests, or events.Give your students a voice in your class. Allow them to make decisions on expectations, procedures, classroom activities, and assignments when it is appropriate.Build relationships with the parents of your students. When you have a good rapport with the parents, you typically have a good rapport with their children.Make home visits from time to time. It will provide you with a unique snapshot into their lives, possibly giving you a different perspective, and it will help them see that you are willing to go the extra mile.Make every day unpredictable and exciting. Creating this type of environment will keep students wanting to come to cla ss. Having a room full of students who want to be there is half the battle.When you see students in public, be personable with them. Ask them how they are doing and engage in casual conversation.

The Importance of Disctinction Between Knowledge and...

The Importance of Disctinction Between Knowledge and Belief in Philosophy To try and decipher the distinction between knowledge and belief we must first understand what the meaning of Philosophy is. In its simplest definition it translates to â€Å"the love of wisdom† taken from the Greek word â€Å"philo† which means love and â€Å"sophia† meaning wisdom. Philosophers love to know the truth about the general principles of the world and they pursue the truth in these. Through the ages many philosophers have been on a personal quest to discover the principles of the universe and explain what is meant by knowledge and belief. An opinion, statement or teaching can be a belief and to believe means to regard or†¦show more content†¦John Locke (1632-1674) another, empiricist, believed that at birth a mind is like a blank page and we obtain knowledge through our senses. He broke this down in to two types, sensation which he defined as input from the senses such as smell, taste and sight and secondly, reflection, which were the different operations of the mind such as thinking and believing. Some would say that Empiricists views of how we attain knowledge through senses could be misleading since our senses can deceive us. For example, you see someone walking down the street and think it is your friend and wave only to discover it was someone entirely different. We believed our senses but they were mistaken. Where rationalists differ is that they believe knowledge is derived from our reasoning and thoughts. In 1912, Bertram Russell (1872-1970) wrote Problems in Philosophy, in which he states ‘is there any knowledge in the world which is so certain that no reasonable man could doubt it?’ At first this question may not seem so difficult to answer but in reality it is probably one of the hardest. Russell believed that if he were sitting at a chair behind a desk with paper and books on it that any other normal person who came in to the room would see the same chair, desk, paper and books as him. However, in reality each person is seeing through his own eyes and therefore the interpretations may

Placing criminals in prison benefits everyone Free Essays

In early times, prisons served an entirely different purpose from the one it does today.   While it was basically still for the enforcement of the law, it was used as a holding area for people accused of crimes and in the process of trial, and for those accused of lesser crimes as non-payment of debts.   Back then, the only two penalties for crimes were death and banishment. We will write a custom essay sample on Placing criminals in prison benefits everyone or any similar topic only for you Order Now Over the years, imprisonment for crimes has considerably changed.   The cause for imprisonment and the conditions of prisons have changed depending on the norms and capability of societies.   However, there still stands one common reason for imprisonment of persons convicted of crimes and that is basically to keep them away from society.   It is for the purpose of keeping the public safe from criminal elements such as them and to prevent them from committing crimes again. There are four major social benefits of incarceration that must be considered in measuring the cost effectiveness of imprisonment:   retribution, deterrence, rehabilitation or incapacitation.   (Catherine Bucci, 2005). Society believes that offenders must be penalized.   This belief is as old as time.   The difference is the penalties imposed on crimes, which are markedly different from society to society, from era to era.   Serving time in prison is the convicts’ retribution for the crime they committed. Putting criminals behind bars serves to warn others of similar fate and hopefully prevent them from committing crimes also.   Imprisonment of convicts is a deterrent to potential criminals.   While serving time in prison, the convict may receive intervention to curb criminal mentality.   They are made to do activities that will take their minds off from their negative side and bring out the positive in them.   While in prison the criminal is not able to commit crime under the watch of law enforcement agents.   All these ultimately benefits society as they all focus on the control and prevention of crime. There are four morally justified purposes for punishment.   (Ryan Kummamer, 2007). To Protect Society.   Imprisonment will keep the offender away from the public.   This is to ensure that the public will be safe and protected from further threats from criminals.  Ã‚   Society is assured that the criminal is under police custody and could do no harm again.   If the criminals are allowed to roam the streets unchecked and uncontrolled they pose a great threat to the peace and order of the community. To Reform the Offender.   Prisons are not just penitentiaries but also reformatory institutions.   While serving time, convicts are provided with opportunities that will help them to be contributing and productive members of society when they are released from prison.   These opportunities are made available to them thru skills training and rehabilitation and therapy sessions.   If prison changed the offenders, it will a better and welcomed change. As a Deterrent to Potential Criminals.   The threat of imprisonment and serving long prison term should serve as a strong warning to potential criminals.   The threat which brings fear deters persons from committing crimes that would surely send them to jail.   Studies even show that a prison term is more feared than the death penalty.   This reinforces the assumption that imprisonment is an effective deterrent for potential offenders to keep away from committing crimes. Penalty and Pay Back.   Justice calls for penalty to be imposed for the commission of crime.   An offender commits a crime for which society wants him to pay.   The penalty of imprisonment serves as the punishment.   Imprisonment brings back order, paying back of what was taken away or restoration to the proper order and condition of a community before the incident of crime.   When the offender is put behind bars, a sense of peace once more prevails in the community that once was shaken by the crime. All four reasons justified the means to an end.   Imprisonment will have served its purpose if in the end, a reformed convict integrates to mainstream society and does not turn into a recidivist. There are several basic theories regarding criminal justice and its relation to individual rights and social control; Restorative Justice, Retributive Justice, and Transformative Justice.   (Raymond E. Foster, 2006, 2007). Imprisonment is likewise justified if the ends of justice were met and served. Restoration.   Justice calls for the restoration of what has been taken away from society because of the crime committed.   At times there were chaos, anger, disruption from normalcy and confusion.   When a criminal is confined in prison, he is taken away from the community.   This becomes the time for the community to pick up the pieces to start over.   The condition of the community before the incidence of the crime is brought back. Retribution.   The offender suffers what the victims had in essence suffered as well.   Since time in memorial, every part in history made offenders pay up for the crimes against persons, society and humanity.   This age is no different, so that people would realize that crime definitely pays. Transformation.   Everybody deserves second chances, including convicts serving prison terms.   Their confinement in penal institutions must bring something good and purposeful.   Convicts are given the means to reform within the walls of prison.   When they are released they are hoped to become changed from the criminal that was committed to the facility to a reformed person who would re-join society. Today, unlike in the 50’s when families provide the backbone of society, many factors like broken homes cause the high incidence of crimes.   Without strong societal support and an equally effective criminal justice system crimes would be hard to control.   Given all the avenues to pursue criminal justice, deterrence must still be the first measure sought.   Deterrence from the commission of crimes is effective to fight crime.   If there is a big threat to criminals like fear of being incarcerated, that would be deterrence enough to prevent further commission of crimes. The recorded low crime rate in the 80’s up to the 90’s has been due mainly to the high possibility of   prison sentence and increased prison time for serious offenses.   Legislation to these ends had a big impact on the downward trend of crime rate.   Laws raised the odds of imprisonment and made crimes unattractive to would-be criminals. Imprisonment is a more acceptable option to a society that frowns upon capital punishment.   Church groups, civil society and human rights advocates are all against the death penalty.   In many other countries, they deplore the conditions of jails as unfit for humans giving due concern over the rights of accused.   These groups tend to see   the other end of the scales of justice.   However, prison conditions and intervention approach done and extended to convicts serving time make imprisonment the just alternative to capital punishment. Somehow justice must be carried out in a situation where a crime has been committed.   The scales of justice must be equally in favor of the perpetrator of the crime and the victim, and society in general. Imprisonment satisfies all ends of justice.  Ã‚  Ã‚   The convict must pay for the crime committed against persons and society.   Society in turn demands that justice be served thru commensurate penalty.   As penalty for a crime committed, retribution is met.   A compassionate society could find it to forgive a convict who has served time in prison for a crime committed.   Giving second chances to convicts, reformation is satisfied.  Ã‚  Ã‚   Separating the convict from society until he has repent, done time and is deemed ready to re-join society.   Public protection is assured.  Ã‚   Imprisonment scares people away from crime, then crime prevention is guaranteed. Sources: Bucci, Catherine.   (09 Jan 2005).   Rising Sanctions for Repeat Offender. Retrieved 17 Jan 2007, from http://www.ecoon.unconn.edu/Bucci_internshippaperexample.doc Crime Fighters:   Justice.   (16 Jan 2006).   Retrieved 17 Jan 2007, from http://www.bbc.co.uk/crime/fighters/prisonservice.shtml Prison Reform. (13 Jan 2007).   Retrieved 17 Jan 2007, from http://www.en.wikipedia.org/wiki/Prison_reform Crime and Punishment in Americ:1999.   NCPA Policy Report No. 229.   (Oct 1999) Retrieved 17 Jan 2007, from http://www.ncpa.org/studies/s229/s229.html Strategic Goal Six:   Protect American Society by Providing for the Safe, Secure Humane Confinement of Persons in Federal Custody.   Retrieved 17 Jan 2007, from http://www.usdoj.gov/ag/annualreports/pr2001/Section06.html Kummamer, Ryan.   (2007).   On Capital Punishment.   Retrieved 17 Jan 2007, from http://www.newcitizenship.net/2006/12/on-capital-punishment.html Foster, Raymond E.   (2006-2007).   Criminal Justice.   Retrieved 17 Jan 2007, from http://www.hitechcj.com/criminal-justice-degree-online/ How to cite Placing criminals in prison benefits everyone, Essay examples Placing criminals in prison benefits everyone Free Essays In early times, prisons served an entirely different purpose from the one it does today.   While it was basically still for the enforcement of the law, it was used as a holding area for people accused of crimes and in the process of trial, and for those accused of lesser crimes as non-payment of debts.   Back then, the only two penalties for crimes were death and banishment. We will write a custom essay sample on Placing criminals in prison benefits everyone or any similar topic only for you Order Now Over the years, imprisonment for crimes has considerably changed.   The cause for imprisonment and the conditions of prisons have changed depending on the norms and capability of societies.   However, there still stands one common reason for imprisonment of persons convicted of crimes and that is basically to keep them away from society.   It is for the purpose of keeping the public safe from criminal elements such as them and to prevent them from committing crimes again. There are four major social benefits of incarceration that must be considered in measuring the cost effectiveness of imprisonment:   retribution, deterrence, rehabilitation or incapacitation.   (Catherine Bucci, 2005). Society believes that offenders must be penalized.   This belief is as old as time.   The difference is the penalties imposed on crimes, which are markedly different from society to society, from era to era.   Serving time in prison is the convicts’ retribution for the crime they committed. Putting criminals behind bars serves to warn others of similar fate and hopefully prevent them from committing crimes also.   Imprisonment of convicts is a deterrent to potential criminals.   While serving time in prison, the convict may receive intervention to curb criminal mentality.   They are made to do activities that will take their minds off from their negative side and bring out the positive in them.   While in prison the criminal is not able to commit crime under the watch of law enforcement agents.   All these ultimately benefits society as they all focus on the control and prevention of crime. There are four morally justified purposes for punishment.   (Ryan Kummamer, 2007). To Protect Society.   Imprisonment will keep the offender away from the public.   This is to ensure that the public will be safe and protected from further threats from criminals.  Ã‚   Society is assured that the criminal is under police custody and could do no harm again.   If the criminals are allowed to roam the streets unchecked and uncontrolled they pose a great threat to the peace and order of the community. To Reform the Offender.   Prisons are not just penitentiaries but also reformatory institutions.   While serving time, convicts are provided with opportunities that will help them to be contributing and productive members of society when they are released from prison.   These opportunities are made available to them thru skills training and rehabilitation and therapy sessions.   If prison changed the offenders, it will a better and welcomed change. As a Deterrent to Potential Criminals.   The threat of imprisonment and serving long prison term should serve as a strong warning to potential criminals.   The threat which brings fear deters persons from committing crimes that would surely send them to jail.   Studies even show that a prison term is more feared than the death penalty.   This reinforces the assumption that imprisonment is an effective deterrent for potential offenders to keep away from committing crimes. Penalty and Pay Back.   Justice calls for penalty to be imposed for the commission of crime.   An offender commits a crime for which society wants him to pay.   The penalty of imprisonment serves as the punishment.   Imprisonment brings back order, paying back of what was taken away or restoration to the proper order and condition of a community before the incident of crime.   When the offender is put behind bars, a sense of peace once more prevails in the community that once was shaken by the crime. All four reasons justified the means to an end.   Imprisonment will have served its purpose if in the end, a reformed convict integrates to mainstream society and does not turn into a recidivist. There are several basic theories regarding criminal justice and its relation to individual rights and social control; Restorative Justice, Retributive Justice, and Transformative Justice.   (Raymond E. Foster, 2006, 2007). Imprisonment is likewise justified if the ends of justice were met and served. Restoration.   Justice calls for the restoration of what has been taken away from society because of the crime committed.   At times there were chaos, anger, disruption from normalcy and confusion.   When a criminal is confined in prison, he is taken away from the community.   This becomes the time for the community to pick up the pieces to start over.   The condition of the community before the incidence of the crime is brought back. Retribution.   The offender suffers what the victims had in essence suffered as well.   Since time in memorial, every part in history made offenders pay up for the crimes against persons, society and humanity.   This age is no different, so that people would realize that crime definitely pays. Transformation.   Everybody deserves second chances, including convicts serving prison terms.   Their confinement in penal institutions must bring something good and purposeful.   Convicts are given the means to reform within the walls of prison.   When they are released they are hoped to become changed from the criminal that was committed to the facility to a reformed person who would re-join society. Today, unlike in the 50’s when families provide the backbone of society, many factors like broken homes cause the high incidence of crimes.   Without strong societal support and an equally effective criminal justice system crimes would be hard to control.   Given all the avenues to pursue criminal justice, deterrence must still be the first measure sought.   Deterrence from the commission of crimes is effective to fight crime.   If there is a big threat to criminals like fear of being incarcerated, that would be deterrence enough to prevent further commission of crimes. The recorded low crime rate in the 80’s up to the 90’s has been due mainly to the high possibility of   prison sentence and increased prison time for serious offenses.   Legislation to these ends had a big impact on the downward trend of crime rate.   Laws raised the odds of imprisonment and made crimes unattractive to would-be criminals. Imprisonment is a more acceptable option to a society that frowns upon capital punishment.   Church groups, civil society and human rights advocates are all against the death penalty.   In many other countries, they deplore the conditions of jails as unfit for humans giving due concern over the rights of accused.   These groups tend to see   the other end of the scales of justice.   However, prison conditions and intervention approach done and extended to convicts serving time make imprisonment the just alternative to capital punishment. Somehow justice must be carried out in a situation where a crime has been committed.   The scales of justice must be equally in favor of the perpetrator of the crime and the victim, and society in general. Imprisonment satisfies all ends of justice.  Ã‚  Ã‚   The convict must pay for the crime committed against persons and society.   Society in turn demands that justice be served thru commensurate penalty.   As penalty for a crime committed, retribution is met.   A compassionate society could find it to forgive a convict who has served time in prison for a crime committed.   Giving second chances to convicts, reformation is satisfied.  Ã‚  Ã‚   Separating the convict from society until he has repent, done time and is deemed ready to re-join society.   Public protection is assured.  Ã‚   Imprisonment scares people away from crime, then crime prevention is guaranteed. Sources: Bucci, Catherine.   (09 Jan 2005).   Rising Sanctions for Repeat Offender. Retrieved 17 Jan 2007, from   http://www.ecoon.unconn.edu/Bucci_internshippaperexample.doc Crime Fighters:   Justice.   (16 Jan 2006).   Retrieved 17 Jan 2007, from   http://www.bbc.co.uk/crime/fighters/prisonservice.shtml Prison Reform. (13 Jan 2007).   Retrieved 17 Jan 2007, from http://www.en.wikipedia.org/wiki/Prison_reform Crime and Punishment in Americ:1999.   NCPA Policy Report No. 229.   (Oct 1999) Retrieved 17 Jan 2007, from http://www.ncpa.org/studies/s229/s229.html Strategic Goal Six:   Protect American Society by Providing for the Safe, Secure Humane Confinement of Persons in Federal Custody.   Retrieved 17 Jan 2007, from http://www.usdoj.gov/ag/annualreports/pr2001/Section06.html Kummamer, Ryan.   (2007).   On Capital Punishment.   Retrieved 17 Jan 2007, from   http://www.newcitizenship.net/2006/12/on-capital-punishment.html Foster, Raymond E.   (2006-2007).   Criminal Justice.   Retrieved 17 Jan 2007, from http://www.hitechcj.com/criminal-justice-degree-online/ How to cite Placing criminals in prison benefits everyone, Essay examples

Paramore free essay sample

You turned up the volume when you heard theyre first single â€Å"Misery Business† on the radio then hurried home to add it to your over crowded iTunes. You played it so much, you sang it in your sleep. Unsatisfied with only one song. You decided to download the whole album and loved it too. Well, maybe you didnt do exactly that, but, I know I did. A tale of heartbreak told by singer song writer Hayley Williams and lead guitarist Josh Farro reaches the tops of the charts, and its no wonder why. The American Pop Rock band Paramore released theyre second album RIOT! June 12, 2007. Theyre success as a new band has surely shown. But seriously, what enticed you to search then on YouTube? What about them made them voted Artist of the year by Rolling Stone magizine. As a teen herself, Hayley wrote songs that we can all relate to. We will write a custom essay sample on Paramore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Struggles with parents, friends, and relationships thrown together with catchy tunes that you just cant stop singing. Lets have a look at their first single Misery Business. Weve all delt with her. The mean girl; Barbie doll. One minunite shes your friend, the next, shes your worst nightmare. Hayley got tired of the same old sob stories about the boyfriend that was stolen, so her and Josh decided, why not write a song about the one who stole it. What really drew me to the Paramore fan club was theyre rebelling to the media. Theyre merchandise is hanging on the walls of Hottopic, but would fit perfectly on the walls or Amerbrombie Fitch. Paramore is different, Paramore is loud, and get ready cause Paramore is the next big thing. Paramore free essay sample For a band mostly consisting of young teenagers, this new Paramore CD blew me away. The new CD entitled Riot is an understatement. The first time I listened to all the songs once through, I really liked the diversity of the music. There are fast, chaotic songs, and also slow and melodic. A few of the songs, such as â€Å"Misery Business,† â€Å"Hallelujah,† and â€Å"For A Pessimist, Im Pretty Optimistic† made me want to jump out of my seat and dance. Then others, like â€Å"When It Rains† and â€Å"We Are Broken† were soft and peaceful, yet with a sad tinge that made me really feel the music. After the initial tunes and beats of the songs, I noticed the lyrics. All of the songs on this CD are meaningful, probably coming from past experiences. In the song â€Å"For A Pessimist Im Pretty Optimistic,† Hayley sings: â€Å"I never wanted to say this, you never wanted to stay, I put my faith in you, so much faith, and then you just threw it away. We will write a custom essay sample on Paramore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † When I heard those lyrics for the first time, I made a connection between the words and any time that I have ever felt betrayed or let down, and I felt a personal connection to the music. This pop/rock CD is full of amazing vocals and music, meaningful lyrics, and catchy beats. Paramores first CD was good, but this one is better. The album is full of different feelings and situations that will make the listener really connect to how the band wants him to feel. By far, this is my favorite CD and I hope that Paramore continues to make such amazing music.

Heideggers Conceptual Essences Being And The Nothing, Humanism, And T

Heideggers Conceptual Essences: Being And The Nothing, Humanism, And Technology Heideggers Conceptual Essences: Being and the Nothing, Humanism, and Technology Being and the Nothing are the same. The ancient philosopher Lao-tzu believed that the world entertains no separations and that opposites do not actually exist. His grounding for this seemingly preposterous proposition lies in the fact that because alleged opposites depend on one another and their definitions rely on their differences, they cannot possibly exist without each other. Therefore, they are not actually opposites. The simple and uncomplex natured reasoning behind this outrageous statement is useful when trying to understand and describe Martin Heideggers deeply leveled philosophy of Being and the nothing. Lao-tzus uncomplicated rationale used in stating that supposed opposites create each other, so cannot be opposite, is not unlike Heideggers description of the similarity between the opposites Being and the nothing. Unlike Lao-tzu, Heidegger does not claim that no opposites exist. He does however say that two obviously opposite concepts are the same, and in this way, the two philosophies are similar. He believes that the separation of beings from Being creates the nothing between them. Without the nothing, Being would cease to be. If there were not the nothing, there could not be anything, because this separation between beings and Being is necessary. Heidegger even goes so far as to say that Being itself actually becomes the nothing via its essential finity. This statement implies a synonymity between the relation of life to death and the relation of Being to nothingness. To Heidegger, the only end is death. It is completely absolute, so it is a gateway into the nothing. This proposition makes Being and the nothing the two halves of the whole. Both of their roles are equally important and necessary in the cycle of life and death. Each individual life inevitably ends in death, but without this death, Life would be allowed no progression: The nothing does not merely serve as the counterconcept of beings; rather, it originally belongs to their essential unfolding as such (104). Likewise, death cannot occur without finite life. In concordance with the statement that the nothing separates beings from Being, the idea that death leads to the nothing implies that death is just the loss of the theoretical sandwich's bread slices, leaving nothing for the rest of ever. The existence of death, therefore, is much more important in the whole because it magnifies the nothing into virtually everything. The magnification of the nothing serves as an equalizer between Being and nothing because Being is so robust and obvious that it magnifies itself. In this case, the opposites are completely reliant on each other, not only conceptually but physically. Heidegger gives new meaning to Lao-tzus philosophy that opposites define each other when he tries to uncover the true essence and meaning of Being, and he reveals another level of intertwination between the nothing and Being. In order to define Being, it is mandatory to step outside of it, into the nothing because: Everything we talk about, mean, and are related to in such and such a way is in Being. What and how we are ourselves are is also in Being. Being is found in thatness and whatness, reality, the being at hand of things [Vorhandenheit], subsistence, validity, existence [Dasein], and in the there is [es gibt] (47). Heidegger is very adamant on the importance of unbiased judgments and definitions, and how could he possibly calculate the exact meaning of Being while viewing it from a state of Being? Thus it is necessary to step out into the nothing to fully comprehend Being. For this reason, human beings are the only beings capable of pondering the essence of existence and nonexistence. Dasein are the only creatures capable because they are held out into the nothing: Being and the nothing do belong together . . . because Being itself is essentially finite and reveals itself only in the transcendence of Dasein which is held out into the nothing (108). The highest determinations of the essence of man in humanism still do not realize the proper dignity of man (233). When Heidegger rejects the title humanist, it is not because he is anti-humanity or even pessimistic about the fate of the human race. Rather, he rejects the category because he rightly sees humanism as defined with man at the center, which is a point of view he very strongly rejects. Perhaps in some other era, Heidegger could fittingly be called a humanist; however, he believes that the word humanism ... has lost its meaning (247). The modern connotation of humanism is not suitable for Heidegger mainly because in relation to the cosmos, other

French Subjunctive - Le Subjonctif

French Subjunctive - Le Subjonctif French Subjunctive - Le subjonctif Students of French tend to agree that the subjunctive is the most difficult French verb form, which is why I have over a dozen pages of lessons and info on the French subjunctive to help you learn all about it. While this is good for your French learning, it can make it more difficult for you to find the lesson you need - here is a simple index that can help. Definitions Subjunctive  Ã‚  |  Ã‚  Verb mood  Ã‚  |  Ã‚  Verb tense Subjunctive Conjugations Regular verbs  Ã‚  |  Ã‚  Irregular verbs Subjunctive Usage Using the subjunctiveSpecial uses of the subjunctiveAvoiding the subjunctiveDoes ___ need the subjunctive? Ask the Subjunctivator! Subjunctive Tenses Present subjunctivePast subjunctiveImperfect subjunctivePluperfect subjunctiveFuture subjunctiveVerb timeline Subjunctive Tests Regular verb conjugationsIrregular verb conjugationsSubjunctive or indicative?Translation exerciseTest on the past subjunctive

Student Anaylsis on FritoLay's Dips Essay Example | Topics and Well Written Essays - 1250 words

Student Anaylsis on FritoLay's Dips - Essay Example Frito-Lay's capacity to realize this strategic objective is predicated on the company's ability to accurately identify the relevant strategic issues, understand the challenges to the realization of this goal, and analyze and evaluate its position. This report shall do just that, concluding with a set of recommendations. Frito Dips has been a major player in the salty snacks market with 33% market share. It is North America's largest and most popular snack food manufacturer, and controls a good third of the salty-snack market. Its position in the dips market, however, is unstable. This is largely because of the reputation of its competitors, which include Borden and Kraft, not to mention several local companies who are also determinedly trying to capitalize on the popularity of cheese dips' market. The fact is that the reputation of both Borden and Kraft in the cheese dip market function as an immediate obstacle to Frito-Lay's capacity to realize its strategic objective vis--vis the cheese dips' market. Considering Frito-Lay's supremacy in the salty snacks market and its status as an untested brand in the cheese dips market, several questions impose themselves upon us. As the company has enjoyed a solid profitability base, the question that now arises is how to sustain profit levels in the dips category The major problem lies in how to develop Frito Lays dips and capitalize on the new shelf stable sour cream based dip to maintain the high growth rates the company has achieved in recent years. Would the best future strategy be to pursue an aggressive promotion in the market for the chip-dip category which appears to be reaching saturation levels or develop the vegetable-dip category, which requires the development of new modes of marketing and entry into a hitherto unfamiliar market Indeed, the question is whether or not entry into segments of the snack food market where Frito-Lay does not have the consumer-base its competitors do and which already appear to be highly saturated is w ise. If there are profits to be accrued and a market segment to be capitalized upon, should Frito-Lay, Inc. seek entry into the cheese or the vegetable dips' markets Answers shall be provided in the form of recommendations, following a critical evaluative analysis of the market and Frito-Lay's position therein. Analysis and evaluation: The popularity of dips in general, as accompaniments to snacks and vegetables has grown in recent years. The vast majority of sales, however, estimated at 80%, occur through supermarket outlets, in addition to which, 45% of available dips are of the shelf stable variety. Out of the total $650 million in annual sales for all types and kinds of dips, the latter accounts for $185 million. Two-thirds of the available dips are the prepared, ready-to-serve, variety while the remainder is comprised of different kinds of dip mixes to be prepared at home. Sour cream based dips are most popular, accounting for 50% of total sales. The popularity of Mexican foods

Sustainable Tourism Development in Turkey Literature review

Sustainable Tourism Development in Turkey - Literature review Example Tourism becomes couched in sustainable development, which is the ability to positively manage the assets inherent in the natural environment for the purpose of increasing the wealth and well being of the inhabitants of a certain region.   It should be possible to maintain this kind of management in the short and long run; hence the development ought to be sustainable. The problem Tosun finds with the definition of STD is that it proves idealistic in its assumption that all nations are able to effectively employ its tenets. STD was proposed by the WCED, predominantly made up of representatives from developed countries, which appeared not to consider the inferior capabilities of the developing nations to implement the schemes proposed by STD. The researcher argues that Turkey has not been able to sustain the development of tourism quite in the way proposed by the WCED. The heavy indebtedness of developing countries, on the whole, has made it necessary for tourism to be expanded in order to generate much-needed revenue (Teye, 2000, p. 2;). However, the concentration of power in the hands of a central government and the business owners of the tourism sector has prevented the wealth of tourism from being distributed â€Å"fairly† among the inhabitants of the tourist areas (Tosun and Timothy, 2001, p. 353). Tosun agrees with other researchers (Stoeckl et al. 2006) that planning is necessary for sustainable development, and lack of planning by weak local governments generates a host of problems for the tourist areas (Garlick, 2002). Population growth taxes the capacity of the environment as well as the infrastructure (Font and Ahjem, 1999), and far from integrating tourism into the â€Å"broader social environment† (Beeton, 2006), the erection by the elite of numerous hotels and large houses has pressured the sewage systems causing seepage into the groundwater. The tourists themselves, as well as others who take up second-homes in the tourist areas, have so encroached upon the land-space that overcrowding and marginalization of the indigenous people have resulted. Neither do many tourists nor business owners they seek to preserve the environment, but exploit the natural resources without thought of adverse effects. D’Sa concurs with this: â€Å"Ordinary Third World people (as opposed to the à ©lites) find tourism in its present form highly exploitative and socially damaging† (1999, p. 64).   Noise pollution from blaring horns and discos, land and water pollution by littering and waste disposal from yachts, resorts, etc. have also added to the strain on the environment.  

BUS IP 4 Essay Example | Topics and Well Written Essays - 750 words

BUS IP 4 - Essay Example Today distance learning is gaining popularity in various groups of peoples who are keen to learn and upgrade them for better career opportunities. There are numbers of benefits offered by distance learning educations. Some of the key benefits are convenience, flexibility and freedom, effectiveness, Interactivity, increase access to learning and efficiency. Distance learning offers student increased access to learning. They have an opportunity for knowledge and skill enhancement simultaneously working or doing their job. Student can learn from wider number of institutions from their choices and have access to learning at any time and any place. It basically provides an alternative to traditional classroom learning. It has been found that some times it is more effective than traditional classroom learning. It can meet the needs of student who can not attend on-campus classes or lives far from school. It also provides an opportunity to the student to learn with their own pace which is generally not provided by traditional classroom training. Student can also submit their assignment by using email which removes the travel time to school for submitting assignments. Distance learning uses wide variety of materials such as audio, video, books and many more other types of learning resources that can meet every student learning preferences. One of the main benefits of distance learning is increased interactions among students. Many of the courses offered by distance learning institutes have options of attending class room on specific weekdays or period of time. This offers another benefit of distance learning as interactions among student’s increases. In such cases distance learning creates interactions that stimulate understanding and exchange of ideas between students from correspondences and also it provides ability to do interactive teamwork between groups. The financial and

Tourism Development In India

Tourism Development In India Part 1: Tourism Development Before going deep into assignment there are some terms which we have to take into consideration. Terms are explained below- Tourism Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourist- Tourist is person who travels from his residential place to non-residential place for pleasure, business or personal reasons, the duration of the stay is not more than six month at non residential place of the traveler. What is rational development? Rational development usually relates to the circumstances that causes development to any destination or place. (Badjatia, 2008) Chosen destination? As per the expectation of the assignment India has been chosen as a destination for the same. Rational for tourism development in India Socio-economic development of areas Tourism conferred considerable socio-economic benefits to the: Community thereby uplifting the quality of life. It can further foster development even in areas where other economic activities would be difficult to sustain. Increasing employment opportunities Tourism industry generates employment directly and indirectly, for almost 13-14 million people. Employment opportunities should be at least double of the present level before the turn of the century. Developing domestic tourism especially for the budget category Domestic tourists form the bulk of world tourist traffic. In India also, facilities for domestic tourists will be improved and expanded particularly the budget category so as to ensure an affordable holiday for them effects of tourism on culture and the environment in India. Development of international tourism and optimization of foreign exchange earnings. International tourism contributes substantially to foreign exchange earnings and keeping in view the countrys requirements, tourism wail be so developed that foreign exchange earnings increase from Rs. 2440 crores to Rs. 10,000 crores by the end of the century (US $813 to 3,333 million @ Rs.30 per US S). Diversification of the tourism product While retaining the traditional image of cultural tourism that India enjoys, diversification of the tourism product would continue, particularly the field of leisure, adventure, convention and incentive tourism, thereby responding to the changing consumer needs. Increase in Indias share in world tourism Presently the foreign tourist arrivals in India constitute only about 0.4 per cent of the total foreign tourists movement all over the world. One of the objectives of the action plan would be to increase Indias share to 1 per cent within the next five years (unesdoc.unesco.org) Preservation of national heritage and environment Tourism would be developed in a manner that our cultural expression and heritage are presented in all its manifestations including support to arts and crafts. Preservation and enrichment of environment should also form an integral part of tourism development. Stakeholders Person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organizations actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.( www.businessdictionary.com) Stakeholders in India Creditors Tourists Tourism organizations Government organizations Foreign currency Investors Stakeholders benefiting from tourism in India Getting capital to invest in development of tourist destination. Foreign currency In the country increases resulting into direct development. Generation of employment Better life style of the people in the home country. UNWTO technical manual: Collection of Tourism Expenditure Statistics (PDF). World Tourism Organization. 1995. p. 14. Badjatia, K. (2008). The Rational Development (2 ed.). Indore: A.K. Publishers. http://unesdoc.unesco.org/images/0012/001216/121600eo.pdf http://www.businessdictionary.com/definition/stakeholder.html

A Brief History of the People and Relations of the United States-Mexican Border :: Essays Papers

A Brief History of the People and Relations of the United States-Mexican Border Wind tugging at my sleeve feet sinking into the sand I stand at the edge where the earth touches ocean where the two overlap a gentle coming together at other times and places a violent clash Across the border in Mexico stark silhouette of houses gutted by waves, cliffs crumbling into the sea, silver waves marbled with spume gashing a hole under the border fence. Miro el mar atacar la cerca en Border Field Park con sus buchones de agua, an Easter Sunday resurrection of the brown blood in my veins. Oigo el llorido del mar, el respiro del aire, my heart surges to the beat of the sea. In the gray haze of the sun the gulls’ shrill cry of hunger, the tangy smell of the sea seeping into me.

Poetry and Mother Essay

Outline It is an afternoon and the mom is washing clothes in a tub. The child has written a poem for her mother and gives it to her as she is washing. The mother scans the poem but rejects it as not being ‘all there is to life’. She feels that there is much more to life than reading or writing poetry. Despite her protest, the mother glances at the poem while she continues to wash clothes. Stanza 1 The mother obviously has given her life to hard work and struggle and seems to have lost interest in life. She does not seem to appreciate the effort of her child to offer some relief or change in her burdensome routine. That her mother washes in the afternoon indicates that her workload is enormous (as washing is usually done in the morning so the clothes can be hung out to dry.) The images of stress and strain are effectively captured in the description of the women ‘hunched’ over the washtub and her ‘shrivelled hands’. The word ‘hunched’ suggests her strenuous routine which has physically harmed her posture. The comparison of her hands to the shrivelled burnt skin of granadilla evokes the destructive efforts of hard labour on her physical body. Stanza 2 The words of the child’s poem are compared to a piece of slippery soap. Just as soap is used to cleanse dirt off clothes in this case, so too do the words of the poem give the mother strength and the power to bear her burden to restore her to some state of wholesomeness, just like soap restores clothes to their original clean condition. Note that the mother ‘grabbed’ the words and ‘used’ them, suggesting that she needed them desperately to sustain her to cope with the oppressive burden of life. Stanza 3 It is the burden of life which weighs down oppressively, that prevents the mother from appreciating or being sensitive to other aspects of life (like reading and enjoying poetry) But the fact that she does read the poem indicates that she is aware of its significance and healing power. (A poem appeals to our aesthetic sense.) It makes us see life in detail and appreciate the multi-faceted experiences of life. The word ‘scanning’ suggests that she does read the poem. The reference to the mother’s ‘blue-ringed gaze’ suggests that she has a deeper, appreciative side to her nature. Note that the colour ‘blue’ is usually associated with sky and beauty. The reference to the ‘dirty water’ is a metaphor for the pollution and corruption of life which have sullied or dirtied capacity to be sensitive to the beauty of nature of life. Stanza 4 The poem ends on a positive note. The mother continues to hold onto the words of the poem, the word ‘clenched’ recalls the term ‘grabbed’ of stanza 2, it means to hold tightly onto something. That the words are clenched ‘smaller and smaller’ indicates the great effort exerted by the mother to make the world of poetry a part of her life, she realises the value of poetry to guide her through the difficulties of life. Central message of the poem The poem whilst acknowledging the burden and harshness of life, confirms the value of developing our aesthetic nature, our capacity to appreciate what life has to offer as the only hope to cope with the hostility and problems we encounter on a daily basis. Further Consideration The writer uses simple words to reinforce the innocent, pure exchange between mother and child. The simplicity of the words also evokes the humility of their life – the setting is most likely a rural one.  The poem also has a simple structure; the lines are uniform and short reinforcing the simple effort of the child to console her mother.

A Close Reading of Nicholas Carr Essays

A Close Reading of Nicholas Carr Essays A Close Reading of Nicholas Carr Paper A Close Reading of Nicholas Carr Paper The essay, although Informed Is an opinion piece. It has been written expressly for the reason to take the knowledge available and apply it to Cares ideas, to reinforce his points as he tries to persuade the reader to re-think their understanding of the internet and its uses. There are many sources available to use for this topic and Carr takes advantage of this, however there is not much in the way of hard evidence, most of the evidence he uses Is anecdotal that he can align with his own. Ear actually uses predominantly online resources; he often quotes online floggers and friends hat he describes as literary types. He uses this form of evidence to prove points on how the way peoples attitudes are changing, such as this quote by Scott Kara, a flogger, l was a lit major In college, and used to be a voracious book reader after Kara confessed to have stopped reading books, Carr has tactfully used this quote to justify the point and can follow it up and build on it. It Is remarkable that Cars key study he uses Is also an online source, continuing his reliance on the Internet even as he scrutinizes it. After conceding that anecdotes are to a sufficient form of evidence, in a seeming effort to legitimate his essay he refers to an online study conducted by the university College London. The conclusion of the study that had confirmed that research habits were changing fits well with Cars overall point. However you must make note of Cares choice to omit of any other form of study, he only references the one online, which leads to the conclusion that this exclusion is actually a comment on how everyone has become overly reliant on the Internet that It has even led to the desertion of printed studies, this subtle point actually ties in well with the previous quote of Scott Kara successfully tying together various parts of his text. The first reading of the piece gave a sense of ease as Cars style, flow and finesse gently prod the reader to at least consider the argument he Is making objectively. Carr wants to make the essay as palatable as possible, by publishing it on the Internet as an article in an online magazine he is actively obeying the ideas that peoples reading and thinking Is changing, so he writes for the audience, however this Is also providing his own evidence to his point. SE of Internet Jargon, the term flogger for example will make the reader feel relaxed as this type of language will be recognized by any internet user and they wont feel overwhelmed. By using familiar words Carr Is assuming Tanat people will De addle to comprehend Ana retain Nils message and that is one of his big concerns. Carr sites the study by the University college London that people have become power browsers who look for quick wins, so by using language and that amplifies retention he tries to discourage that style of reading, this is another subtle layer to his argument which he is repeatedly making while taking full advantage of multiple assets that this style of writing offers. Page 2 Understanding that critics of the reading would be quick to dismiss it as techno phobic, Carr identifies the possibility that he could in fact Just be over thinking the issue. He looks back in history and discusses historical figures that also had a disapproval of change. Socrates disapproved of writing development because it could cause people to become complacent with knowledge and Sacrificing worried about the easy availability of books, as he thought it would lead to laziness. Carr points out that often these fears came true however that the worried parties frequently did not foresee that the benefits would out way the issues. This is an unusual point for Carr to make, but very interesting because it invites us, as he puts it to be skeptical of his Skepticism. He is inviting the readers to look closer at what he is saying, he is trying to motivate them to take note of the writing and think about it, he is cleverly prompting independent thought as well as trying to dodge being called a Ululated as he predicts. The crux of Cars argument is not about how the Internet is changing Just the technological and practical side of reading, but how these fundament al changes have a radiating effect through the mind and emotions of people. This is brought out in essence with the shift in tone and content towards the last section of the essay, now his writing is directed with a more rhetorical intention as he discusses the mind, he draws a clear contrast between reading a book, as a collection of printed pages to inspire analysis, to that of an internet article, an abstract bundle of knowledge we arrives less response out of on a deep intellectual or emotional level. Nicholas Cars essay, touches on many points within a broad field, he takes his ideas and coordinates them, paying close attention to peers and the past. His writing style is effectively used to add additional layers of meaning to the skin-deep layer that anybody can read, and he is fully aware of his works context and predicts reactions to assert himself though his writing. If Google is making us dumber it will not be for writers like Nicholas Carr not trying to prevent it.

Mammals Essays - Mammal, Synapsids, Therapsids, Anteaters, Monotreme

Mammals Essays - Mammal, Synapsids, Therapsids, Anteaters, Monotreme Mammals There are three groups of mammals; egg-laying mammals ,pouched mammals and placental mammals. These three types of mammals are different for one main reason: reproductive methods. The egg-laying mammals lay eggs. The pouched mammals give birth to underdeveloped offspring. The offspring then spends time in the mother's pouch, and mature. The placental mammals keep their offspring inside them then give birth to a fully developed offspring. 2. The anteaters and spiny ant eaters were two separate kinds of mammals. the Spiny anteater lays eggs to reproduce, the anteater does not. 3. Two pouched mammals are Kangaroos and Koalas. Their young develop in pouches. 4. Mammary Glands are glands on the female mammal. They produce milk for the offspring to drink. 5. There are ten types of placental mammals. Here were their names and characteristics. Name Characteristic 1. Toothless No teeth 2. Water dwelling Live in water 3. Trunk Nosed Have trunks as noses 4. Rodent like Similar to rodents 5. Insect Eating Insects as food source 6. Flying Flying 7 Primates Ape like 8 Gnawing Eat by Gnawing 9 Flesh Eating Carnivorous 10 Even hooved Feet were hooves with even sides. 6. Whales were considered mammals for three reasons. First of all, they bear live young. Secondly they must surface for air. Lastly, they feed their young with mammary glands. 7. Sharp teeth help predators to devour their prey. 8. Primates were considered the smartest animals because they use their

What price choice Research Paper Example | Topics and Well Written Essays - 2000 words

What price choice - Research Paper Example Through their literary artistry and political ideologies, these literary and historical figures made their own set of choices which impacted modern society. A person’s choice can alter one’s perception of life in general; its influence can expand infinitely and thus, choices do not only refer to what one prefers but what legacy he desires to make to the people around him. William Ernest Henley, through his poem â€Å"Invictus,† illustrates what life is and choice as a leading factor to affect one’s destiny. The last two verses of his poem create an image of life as a ship, where the person is â€Å"the master of his fate† and â€Å"the captain of his soul† (Henley 15-16). Patrick Lim, a professional business coach, argues in his essay, â€Å"The Art of making Choices,† that there are three kinds of choices people have to make in their lives. He coined the term â€Å"fundamental choice,† which means the choice regarding a person’s â€Å"state of being† and â€Å"basic life orientation† (n. pag.). Most events published in literature exemplify the role of decision-making in one’s destiny; as simple as choosing what road to take may have larger effects in the future. The four selected works of literature are bound together through unity of theme: choice. The texts might be morbid, fran k, or ironic; the choices presented in the selected texts didactically address the impact of choice in one’s life. â€Å"The Lottery,† upon its first publication in the magazine called â€Å"The New Yorker,† aroused controversy with its ironic representation of society’s violence. The setting which typifies an ordinary village filled with realistic characters contrasted with the real agenda of their celebration mentioned in the story. With Jackson’s description of the character’s habits and the way they treat each other, it is almost unpredictable that the lottery the story is referring shades the setting with an unusual accepted darkness the

Liabilities In Post Contractual Benefit Essay Example | Topics and Well Written Essays - 2000 words

Liabilities In Post Contractual Benefit - Essay Example Jack Horner on July,  23rd 2005, from the date of conclusion of a separate and altogether different contract between Mr. Jack Horner and Amanda/ Patrick. The latter contract was concluded as early as on June,  15th 2005. Besides, the ‘offer’ of 20% deduction, was a means of luring the general public who had still not availed of the benefits of Avoca Haven till then and hence by logic excluded from its purview all those who had already availed of Avoca Haven under its earlier terms and conditions. Even if it were accepted that the ‘offer’ of 20% deduction extended to Patrick/Amanda, it is highlighted that it was only an â€Å"invitation to treat† and not an â€Å"offer† in its legal connotation.2 â€Å"Offer† in this case has to be made by Amanda and Patrick to Mr. Jack Horner, and acceptance of the same is within Mr. Horner’s sole discretion---he may or may not accept it and cannot be forced to accept the same.3 The deposit of $ 500 that Amanda/Patrick paid to Mr. Horner, was in lieu of a contract to avail of Avoca Haven as per its earlier terms and conditions, which was in itself a separate contract clearly distinguishable from the latter invitation of 20% deduction. Since no ‘consideration’ was paid to avail the 20% deduction, no valid contract affecting the same can be concluded. This is so because consideration is a formal necessity, which serves to distinguish those promises by which the promisor intends to be legally bound from those which are not seriously meant.4 The contract that was concluded on June, 15th 2005 did not contain any clause relating to a 20% discount on the total cost of reserving Avoca Haven. Hence a question regarding the enforceability of the â€Å"20% discount† offer does not arise at all.

Facility safety Essay Example | Topics and Well Written Essays - 500 words

Facility safety - Essay Example A visit to the field to assess the safety concerns of the university’s soccer field, various issues were realized. On the positive side, the field lacked pot holes, limiting any possible dangers they present. Secondly, sprinklers used to sprinkle the glass were completely sealed making the field safe for use. Next, every person is limited from using the field unless with authorization a safety measure that is essential in ensuring that the safety condition of the field remains intact (Azusa Pacific, 2015). Goalposts lack sharp corners as well as unsafe rusting indicating the quality of safety of using the goal posts while they equally remain well fastened into the ground. Horseplay limitation around the goal posts also serve in ensuring that the goals remain safe together with removal of nets after games serving as an extra safety measure. On the negative side, there is one significant issue that presents safety concerns in the form of availability of foreign objects in form of grass and papers was evident making the field unsafe for soccer. Safety soccer fields remain a necessity for the game of football (Oklahoma. Dept. of Labor, 2011). Soccer management teams and institutions need to ensure that effective measures are applied to ensure safety of players and that of the spectators. In respect to Cougar soccer field, there is need to ensure that once the grass is cut, the particles are fully removed. Consequently, papers mostly blown by the wind into the field should be removed before soccer games. Shannon,  J.  B. (2012). Sports injuries sourcebook: Basic consumer health information about the diagnosis, treatment, and rehabilitation of common sports-related injuries in children and adults ... etc. Detroit, MI:

Systems Theory and Human Relations Essay Example for Free

Systems Theory and Human Relations Essay Systems theory within organisations states that businesses retrieve inputs from the external environment, transform these inputs from processes and procedures and then out put them back into the environment. Below is a diagram to illustrate this with examples of each. The inputs generally come from other organistaions outputs, and the outputs of organisations tend to become inputs for other organisations. Within the organisation as a system, each of the different transformation activities may themselves may be looked at as individual sub-systems with their own inputs-transformations-outputs. They may also be looked at to interact with different sub-systems. The 5 main sub-systems are as follows: †¢Task – goals and objectives of the company †¢Technology – the tools and knowledge in which are used to carry out tasks †¢People – attitudes, skills, needs etc Structure – both formal and informal, flow of authority, grapevine etc †¢Management – co-ordination of the other 4 sub-systems and interactions with outside world Human relations approach pays greater attention to the social factors at work and the behaviour of employees. Employees come to work for more than just monetary needs, they come to interact with each other also. Therefore employees need to be able to interact with each other and not be excluded, Hamiltons work plan enables this and also encourages this. One way by which Hamilton uses this approach is by humanising the workplace, recognising the importance of the informal structure and also giving concern for the manufacturing staff. Hamilton does many things to humanise the workplace, such as: †¢Regular walk abouts by directors †¢Quarterly updates/briefs †¢Nights of social events such as Christmas funded by the company †¢Attend certain MDW meetings †¢Works council to communicate to management about certain issues on shop floor †¢Birthdays always celebrated †¢Weddings and anniversarys celebrated †¢Shop sales Child care vouchers †¢Easter eggs provided by company These policies and procedures that are representative of the human relations approach, all help with the management of change within Hamilton. Below are some point and how they help with managing change: †¢Communication – By communicating with staff through quarterly briefs, team meetings and notice boards, all staff are aware of changes and why they are going to be made. †¢Multiskilling – By Hamilton training staff on at least 3 machines in the factory, this enables Hamilton help to manage production planning. It also helps make the employee feel needed by investing in them. †¢Production planning – Enables Hamilton to prduce there good more efficiently and to help cut down on set-up times and change over’s. †¢Works Council – Helps staff to communicate any issues with changes that are being made before they are being introdced. This then means they can rectify these issues which the staff have. †¢Social Events – Help keep staff morale high and help build relationships and work teams within the business. As I looked at one of the subsystems of management and how it relates to the external environment and how it manages changes in the environment, I realised Hamilton is effected a lot by external factors such as: †¢Social attitudes †¢Government policies – taxes †¢Trade unions †¢Customers †¢Other organisations †¢International relations †¢Economic climate – exchange rates †¢Suppliers †¢Technoligical innovations – dulux paint pod †¢Providers of finance One of the biggest external factors is the economic climate, the exchange rate with China is very poor at the minute. As you can see from the graph above Hamilton has seen a major drop in the exchange rate within the last 12 months. This therefore creates high production costs within the company, to try and reduce the impact the management has undertaken numerous actions such as: †¢Improve communications with suppliers †¢Improve technology internally and externally †¢New suppliers †¢Longer term agreements †¢Reduced spending †¢Production planning †¢Aggressive with suppliers †¢Re-structured sales force

Application of the marketing mix

Application of the marketing mix INTRODUCTION The marketing mix is among the most widely accepted marketing concepts in the world of business (McCarthy 1960; Bartels 1983; Shapiro 1985). However, over the years the marketing mix has come under intense scrutiny from both academics of the marketing discipline and practitioners alike. This feeling was captured by Constantinides when he stated: Few topics of the commercial theory have so intensively inspired as well as divided the marketing academia as the 4Ps Marketing Mix framework (Constantinides, 2006: p.407) This essay aims to critically assess the relevance of the marketing mix for the current marketing approaches. To accomplish this, an overview of the marketing mix is given. This is followed by an exploration of some of the contemporary approaches to marketing which will lead to a consideration of the arguments in support of the marketing mix and the criticisms against it. Finally, in the light of the arguments and criticisms the relevance of the marketing mix for contemporary approaches to marketing will be appraised. OVERVIEW OF THE MARKETING MIX The marketing mix can be defined as the controllable and tactical marketing tools that the firm combines to achieve the desired response in its target market. It comprises all the measures the firm can employ to stimulate the demand for its goods and/or services (Kotler and Armstrong, 2008). The ultimate goal of any firm is to create a product or service that will be perceived as unique in the eyes of prospective consumers so that they will prefer it to other competing brands. In creating this unique selling proposition (USP), the marketers can blend four basic ingredients in a number of different ways to obtain different results. These four ingredients are usually referred to as the 4Ps and comprise- product, price, place (distribution) and promotion (Baker, 2007). Costantinides (2006) and Gronroos (1994) trace the origin of the marketing mix to the 1960s when Neil Borden identified twelve controllable marketing components that would yield profit if properly managed. Borden considered the marketing mix to be a concise, realistic and vivid expression of the admixture of the marketing ingredients, techniques and processes chosen by a marketing manager to create a marketing plan (Banting and Ross, 1973; Waterschoot and Van den Bulte, 1992). It was later reduced to four factors by Jerome McCarthy (McCarthy, 1964 cited in Constantinides, 2006) and this simplified version became the most widely accepted definition of the marketing mix (Judd, 2002). The 4Ps marketing mix commanded utmost respect in the minds of both marketing scholars and practitioners for decades that in the words of Gronroos (1994) and Kent (1986) it was considered heresy to challenge its position as the basic foundation of all marketing thinking. This belief strongly reinforces the dominance of the marketing mix during this period and suggests that there was a need for a theory that could be applied for the solution of most marketing management issues. According to Harker and Egan (2006) certain economic conditions contributed to the perceived superiority of the marketing mix paradigm. Harker and Egan (2006) opine that a key feature of the United States domestic market after the Second World War was homogeneity of products which resulted in increased demand for standardised consumer products and the rise of the USA as the dominant marketing culture. The demand, notwithstanding, there was need to ensure that consumption matched output (Packard, 1957 cited in Harker and Egan, 2006). Thus, a formal and reliable marketing approach was required to provide this fit (OMalley and Patterson, 1998). The popularity and dominance of the marketing mix paradigm was further enhanced by its simplicity and ease of communication (Waterschoot and Van den Bulte 1992; Constantinides, 2006; Harker and Egan, 2006). From the above submission, it can be argued that the marketing mix paradigm was borne out of necessity- a necessity for a simple, realistic and reliable framework that could be applied for the solution of general and specific marketing problems that arose in that era. Considering the under-developed marketing structure and knowledge gap that existed at that time, the formulation of the 4Ps marketing mix paradigm could not have come at a better time. Thus, it goes without saying that the relevance of its application to the transactional marketing approach- the primary approach to marketing in the 20th century-is indubitable. However, due to the shortcomings of the transactional approach to marketing, there was the need for a paradigm shift from a product-oriented approach to one that focused on the customer. Thus, the academia and marketing practitioners began to question the efficacy of the marketing mix framework as the answer to all marketing problems. The 4Ps were considered too narrow to adequately address the many aspects of marketing management and laid excessive emphasis on the product and processes with little or no thought for the customer. The increased sophistication of customers and the dynamic nature of the business environment meant that organisations had to adapt regularly to the changes that occur in the environment or risk losing market share with the consequence of possible liquidation. This situation led to the emergence of several modern marketing approaches that shifted attention from the product to the customer thereby ushering in the era of market orientation. Some of the contemporary approaches to marketing that emerged as a response to the continuous evolution of the business environment include Relationship marketing, Interaction marketing and Network marketing (Constantinides, 2006; Coviello et al, 1997; Gronroos, 1997). These modern approaches demanded a re-thinking of the marketing process in order to achieve effective and efficient implementation. Based on this need for a re-definition of the marketing process, it was inevitable that the marketing mix paradigm would come up for debate with regards to the relevance of its application to the aforementioned marketing approaches. Relationship marketing involves the development and maintenance of mutually satisfying exchange relations with customers and other parties at a profit, so that the objectives of all the parties are realised (Gronroos, 1994; Baker, 2007, Coviello et al, 1997). The implication of this viewpoint is that every organisation must cooperate with other parties within its business environment and beyond in order to achieve its ultimate aim. The 21st century market is replete with opportunities and challenges that were relatively unknown in the 20th century. To harness the opportunities and overcome the challenges effectively and efficiently entails building up a long-term relationship with the customers and all other stakeholders that directly or indirectly influence an organisations operations. This situation suggests that certain changes would have to occur in the organisations overall business processes, especially the marketing processes, to ensure a seamless implementation of relationshi p marketing. Gronroos (1994), Gummesson (1994, 1997) and Goldsmith (1999) argue that firms practising a transactional marketing approach stand to benefit most from a traditional marketing mix approach because of the absence of personal interactions with their customers and emphasis on mass markets. However, the marketing mix tends to be restrictive for a relation-oriented firm. The most significant customer interactions from a marketing success perspective are outside the scope of the marketing mix and marketing specialists. The customer decides whether to maintain business relations with a firm based on the effect of his/her contacts with the people, technology, and operations and other non-marketing functions. This position is supported by Ailawadi et al (2001) who doubt the impact of promotion and advertising as marketing tools for customer retention. This proposition suggests that the customers interactions with any firm transcends the marketing functions and includes all indirect transaction s with the non-marketing functions within the firm. Relationship marketing advocates the inclusion of all the functional units in any organisation towards creating value for the customer. The effective and efficient implementation of this customer-oriented approach requires that certain critical changes occur within the organisation. These requisite changes will cut across the whole organisation, but will focus more on the marketing functions because of the direct and frequent interactions with the customers. The change in the marketing functions will lead to a complete shift or modifications in the methods tools adopted by the organisation in creating value for the customer. This, invariably, would necessitate a review of the organisations marketing mix. Such reviews have surfaced in Kotlers redefinition of the 4Ps to the 4Cs namely, customer solution, customer cost, convenience and communication (Kotler et al., 1999 cited in Kruger et al., 2003 and Ashcroft and Hoey 1999). This re definition suggests a shift from the era of product-orientation to customer-orientation which is the essence of relationship marketing. However, it also suggests that the marketing mix is still relevant but there is need for some modification to suit the dynamic marketing environment. Judd (2002) proposes an expansion of the 4Ps marketing mix by including the employees of any organisation as the fifth P. This viewpoint is supported by the fact that the employees are an integral part of any organisation. They are the point of contact between the organisation and its customers. However, like Kotlers 4Cs, this proposed expansion of the 4Ps to 5Ps also points to the relevance of the marketing mix, but with some modification to suit appropriate markets. This argument is supported by Groonroos (1994) when he opines that relationships do not operate in isolation. Relationships function in combination with the other marketing tools already in operation within a given organisation in order t o successfully create value for both the customer and the organisation. The application of the traditional marketing mix elements of product, price, promotion and place would be necessary at some point in the interactions between the customer and the organisation. This standpoint implies that, notwithstanding the criticisms of the traditional marketing mix paradigm, its elements still contribute in one way or the other in the effective implementation of the relationship marketing approach. Criticism of the marketing mix has also arisen in the area of social marketing. Murphy et al., (1978) argue that the implementation of certain marketing strategies is unethical especially in the area of packaging, promotion, price and distribution channels. This argument tends to suggest that the marketing mix is responsible for the unethical practices that may occur during implementation. However, responsibility for the implementation of the marketing mix is within the purview of the marketing and non-marketing functional units within the organisation. They are responsible for any unethical practices that may occur in the course of implementing the marketing strategies and not the marketing mix. Also, the marketing mix has been applied by social marketing in the public health sector. Montoya et al, (2005), Pirani and Reizes (2005) and Grier and Bryant (2005) agree that the application of the marketing mix is essential in the role of social marketing in public health. The elements are combined in different ways to bring about the desired change in the target market. Attempts have been made to incorporate the marketing mix theory into other non-marketing sectors. Lees-Marshment (2001) suggests that political parties have adopted a marketing-orientation with significant electoral success. Lloyd (2003) suggests the application of the marketing mix to the political arena by recommending the development of a political marketing mix that comprises five components namely, services offering, representation, accommodation, investment and outcome. The implication of the aforementioned suggestions is that the marketing mix can contribute enormously to the smooth operation of political parties in particular, and the government in general. CONCLUSION Though the marketing mix has been criticised as being too narrow and product-oriented, it is still relevant in contemporary marketing approaches. As has been discussed above, there is need for some modifications in the mix portfolio. Redefinition of the marketing mix does not reduce its relevance; it only serves to shift its focus to the modern trends in the market place. Also, the relevance of the marketing mix is reinforced by its application to non-marketing sectors such as politics and the public health sector. This shift suggests that with the right modifications, the marketing mix can be applied in any area of human endeavour. REFERENCES Ailawadi, K. L., Lehmann, D.R. and Neslin, S.A. (2001), Market response to a major policy change in the marketing mix: learning from Procter Gambles value pricing strategy. Journal of Marketing, Vol.65, No.1, pp.44-61. Ashcroft, L. and Hoey, C. (2001), PR, marketing and the Internet: implications for information professionals. Library Management, Vol.22, No. 1/2, pp.68-74. Banting, P.M. and Ross, E.M. (1973), The marketing mix: a Canadian perspective. Journal of Marketing Science, Vol.1, No.1, pp.1-11. Bartels, R. (1983), The development of marketing thought. Ohio: Grid Publishing. Constantinides, E. (2006), The marketing mix revisited: towards the 21st century marketing. Journal of Marketing Management, Vol.22, pp.407-438. Coviello, N.E., Brodie, R.J. and Munro, H.J. (1997), Understanding contemporary marketing: development of a classification scheme. Journal of Marketing Management, Vol.13, No.6, pp.501-522. Goldsmith, R. (1999), The personalised marketplace: beyond the 4Ps. Marketing Intelligence and Planning, pp.178-185. Grier, S. and Bryant C.A. (2005), Social marketing in public health. Annual Review Public Health, Vol.26, pp.319-339. Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, Vol.32, N0.2, pp.4-20. Gronroos, C. (1997). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, Vol.35, No.4, pp.322-339. Gummesson, E. (1994). Making relationship marketing operational. International Journal of Service Industry Management, Vol.5, No.5, pp.5-20. Gummesson, J. (1997). Relationship marketing as a paradigm shift: some conclusions from the 30R approach. Management Decision, Vol.35, No.4, pp.267-272. Harker, M. and Egan J. (2006), The past, present and future of relationship marketing. Journal of Marketing Management, Vol.22, pp.215-242. Judd, V. (2002). Achieving a customer orientation using people-power, the 5th P. European Journal of Marketing, Vol.37, No. 10, pp.1301-1313. Kent, R.A. (1986). Faith in the 4Ps: an alternative. Journal of Marketing Management, Vol.2, No.2, pp.145-154. Kotler, P., Armstrong, G., Saunders, J. and Wong V. (1999), Principles of marketing. London: Prentice Hall. Kotler, P. and Armstrong G. (2008), Principles of marketing. New Jersey: Pearson Prentice Hall. Kruger, C.C., Lu, N. and Swatman, P.M.C. (2003), Success factors for online music marketing- e-transformation: from the four Ps to the four Cs, pp. 1-16. Lees-Marshment, J. (2001), The marriage of politics and marketing. political studies, Vol.49, 692-713. Lloyd, J. (2003), Square peg, round hole? Can marketing-based concepts such as the product and the marketing mix have a useful role in the political arena?. pp. 1-24. McCarthy, E. (1960), Basic marketing: A managerial approach. Illinois: Irwin. Montoya, J. A., Kent, C. K., Rotblatt, H., Mccright, J., Kerndt, P. R., and Klausner, J. D. (2005), Social marketing campaign significantly associated with increases in syphilis testing among gay and bisexual men in San Francisco. Sexually Transmitted Diseases, Vol.32, No.7, pp.395-399. Murphy, P. E., Laczniak, G. R. and Lusch, R. F. (1978). Ethical guidelines for business and social marketing. Journal of the Academy of Marketing Sciences, Vol.6, No.3, pp.195-205. O Malley, L. and Patterson, M. (1998). Vanishing point: the mix management paradigm re-viewed. Journal of Marketing Management, Vol.14, pp.829-851. Pirani, S. and Reizes, T. (2005). The turning point social marketing national excellence collaboration: integrating social marketing into routine public health practice. Journal of Public Health Management, Vol.11, No.2, pp.131-138. Shapiro, B. (1985). Rejuvenating the marketing mix. Havard Business Review, pp. 28-34. Van Waterschoot, W. and Van den Bulte, C. (1992). The 4P classification of the marketing mix revisited. Journal of Marketing, Vol.56, No.4, pp.83-93.

Bayard’s Search for Subjective Truth in Faulkner’s The Unvanquished :: Faulkner’s The Unvanquished Essays

Bayard’s Search for Subjective Truth in Faulkner’s The Unvanquished Unlike Sarty Snopes of â€Å"Barn Burning†, the narrator of The Unvanquished leads a somewhat existential life. Sarty takes an objectively moral stance when abandoning his abusive father. Conversely, Bayard Sartoris is faced with the â€Å"ambiguity and absurdity of the human situation† and is on a search for subjective truth (Kierkegaard). Though he acts on behalf of his family, he does things that he knows can be considered wrong. Additionally, he is asked to believe new information and take in experiences that are foreign to him. For him, it seems that â€Å"existence precedes essence† in his childhood. During this journey, Bayard describes instances in which his apprehension of information is primary, as is his need for empirical evidence. As he is about to run headlong into the first Union regiment that he has ever seen, Bayard observes, â€Å"There is a limit to what a child can accept, assimilate; not to what it can believe because a child can believe anything, given time, but to what it can accept, a limit in time, in the very time which nourishes the believing of the incredible† (66). When he is given visible proof of the Union Army, it is overwhelming. The regiment that he encounters becomes tangible proof of the war. Later in the book, he again reflects on the war. He catalogs the proofs that he has been given — injured and half-starved countrymen — but persists in his existential doubt. He notes, â€Å"So we knew a war existed; we had to believe that, just as we had to believe that the name for the sort of life we had led for the last three years was hardship and suffering. Yet we had no proof of it. In fact, we had even less than no proof; we had had thrust into our faces the very shabby and unavoidable obverse of proof†¦Ã¢â‚¬  (94). Because he has not seen the battles, he has difficulty acknowledging the reality of war. Even as Bayard is faced with the idea of war, he recalls of himself and Ringo that, â€Å"What counted was, what one of us had done or seen that the other had not, and ever since that Christmas I had been ahead of Ringo because I had seen a railroad, a locomotive† (81). In the midst of an already chaotic situation, the childlike fascination with the locomotive is a bit illogical. Bayard’s Search for Subjective Truth in Faulkner’s The Unvanquished :: Faulkner’s The Unvanquished Essays Bayard’s Search for Subjective Truth in Faulkner’s The Unvanquished Unlike Sarty Snopes of â€Å"Barn Burning†, the narrator of The Unvanquished leads a somewhat existential life. Sarty takes an objectively moral stance when abandoning his abusive father. Conversely, Bayard Sartoris is faced with the â€Å"ambiguity and absurdity of the human situation† and is on a search for subjective truth (Kierkegaard). Though he acts on behalf of his family, he does things that he knows can be considered wrong. Additionally, he is asked to believe new information and take in experiences that are foreign to him. For him, it seems that â€Å"existence precedes essence† in his childhood. During this journey, Bayard describes instances in which his apprehension of information is primary, as is his need for empirical evidence. As he is about to run headlong into the first Union regiment that he has ever seen, Bayard observes, â€Å"There is a limit to what a child can accept, assimilate; not to what it can believe because a child can believe anything, given time, but to what it can accept, a limit in time, in the very time which nourishes the believing of the incredible† (66). When he is given visible proof of the Union Army, it is overwhelming. The regiment that he encounters becomes tangible proof of the war. Later in the book, he again reflects on the war. He catalogs the proofs that he has been given — injured and half-starved countrymen — but persists in his existential doubt. He notes, â€Å"So we knew a war existed; we had to believe that, just as we had to believe that the name for the sort of life we had led for the last three years was hardship and suffering. Yet we had no proof of it. In fact, we had even less than no proof; we had had thrust into our faces the very shabby and unavoidable obverse of proof†¦Ã¢â‚¬  (94). Because he has not seen the battles, he has difficulty acknowledging the reality of war. Even as Bayard is faced with the idea of war, he recalls of himself and Ringo that, â€Å"What counted was, what one of us had done or seen that the other had not, and ever since that Christmas I had been ahead of Ringo because I had seen a railroad, a locomotive† (81). In the midst of an already chaotic situation, the childlike fascination with the locomotive is a bit illogical.

Misconception and Misdiagnosis of Tourette Syndrome

{draw:g} {draw:g} {draw:g} Tourette syndrome, (TS), named after Gilles de la Tourette who discovered the condition, is a disorder that causes motor and vocal tics due to a chemical imbalance in the brain. Neurotransmitters constantly misfire in the brain of a TS sufferer releasing a chemical, known as dopamine, which transmits signals to many parts of the body causing these uncontrollable tics. Lange, Olivier and Meyer (2003) states, â€Å"This neuropsychiatric disorder is, in all likelihood, genetically determined and associated with neurotransmitter (â€Å"chemical†) imbalances in the brain. Although there is no known cure for TS, medications are available that help control the condition. Society often misunderstands those who suffer from TS, because the condition is commonly misdiagnosed and misunderstood. There are many misconceptions about TS and much of society is poorly educated and misinformed about the condition. Physicians do not refer to TS as a disease, but more c ommonly as a â€Å"condition†, even though people lend to view those who suffer from TS as having some debilitating disease. Although this is not an accurate conception of syndrome, some patients with severe case may suffer some type of debilitation. One of the most common misconceptions that society has regarding TS patients is that they curse uncontrollably in public. The media contributes to this by depicting characters with the syndrome in movies displaying this type of behavior. This is entirely inaccurate and represents only a small percentage of TS patients with more severe cases. Society is also guilty of misrepresenting and misunderstanding people with TS, often using hurtful quips or acting out in jest towards people who have this condition. This is not only psychologically damaging to TS patients but can temporarily cause tics to become more severe due to stress and discomfort associated with ridicule. TS is no joking matter and is a serious condition that affects the daily lives of many people. There are public awareness groups that have information needed to provide better understanding of TS as well as how to live with the condition once diagnosed. The most notable is the Tourette syndrome association (TSA) founded by group of medical professionals, laypeople and TS patients. This organization educates people about the condition and provides assistance, information and encouragement to those who have it. TSA has been instrumental in bridging the gap between the medical profession and the public. Tourette syndrome generally develops in early childhood between ages of four and eight. Mayo clinic staff (2004) wrote the following: â€Å"The first symptom of Tourette syndrome is usually a facial tic, such as eye blinking. As many as 1 in 200 children develop tics that last only a few weeks or months and then stop. Tourette syndrome, however, involves multiple motor and vocal tics that have lasted longer than a year. Children with TS, like a percentage of children who develop tics that eventually disappears, often experience a wax and wane of tics over a long period, making it difficult condition to diagnose. The symptoms of TS include motor and vocal tics as well as behavior symptoms such as obsessive-compulsive disorder (OCD) and attention-deficit hyper-acti vity disorder (ADHAD). Motor tics may include heard jerking, eye blinking or twitching, shoulder shrugging as well as unusual torso or limber movements. Vocal tics include throat clearing, coughing, humming and uncontrollable cursing. OCD and ADHAD are psychological co-morbid behaviors that are associated with many patients with TS. Although there is no guaranteed predisposition to these co-morbid behaviors for every TS patient, it does play an active role in most cases. Budman and Feirman (2001) stated, â€Å"Disturbances of affective regulation, including mood disorders, OCD, obsessive-compulsive symptomatology, non-OCD anxiety disorders, ADHAD, personality disorders, and self-injurious behaviors, have been reported to occur more frequently among patients with Tourette’s syndrome who are seen in clinical settings. Again, this is not a medical adherence to a guaranteed predisposition to these behaviors. It is; however, a good indication that they are likely occurring more often than not in TS patients. This supports many doctors and physicians belief that TS is a genetically inherited condition. Effective diagnosis of TS is a long-term process. In order for doctors to make a positive diagnosis, monitoring of patients for a period of several months is necessary to determine critical question is the degree to which tics are interfering with the child’s emotional, social, familial, and school experiences. To determine this, it is useful to monitor symptoms over a few months in order to assess their severity and fluctuation, impact on the family, and the child’s and A medical professional skilled in the observation and treatment of TS is required to make accurate diagnosis. Just as Gilles de la Tourette observed long ago, most doctors and leading experts still believe there are genetic linkages associated with TS. Leckman (1997) states, â€Å"Gilles de la Tourette’s original reports hypothesized an etiologic role for hereditary factors. Subsequent twin and family studies confirm that genetic factors play an important role in the transmission and expression of TS. † practitioners believe that natural and behavioral methods can assist in the control and tolerance of TS, although there is no agreement about treatment in this manner. The most effective treatment, although not without substantial risks and side effects, is that of pharmacotherapy. Medications can reduce symptoms of TS significantly but ultimately may cause side effects, which are also difficult to live with. Alpha-adrenergic medications such as Clonidine and Atypical and typical neuroleptics such as haloperidol and pimozide, though studied and administered the most can have more severe side effects. Neuroleptics cause side effects that include weight gain, sedation, and EKG abnormalities. Alternative treatments such as relaxation and discipline techniques can be effective in reducing the onset and severity of tics but only provide temporary relief of symptoms. As TS patients learn how to cope with their condition and adapt to the challenges that it can cause in everyday life, sustaining a normal, fulfilled life as possible. Social ramifications can have devastating effects on TS patients who are incapable of finding self-worth due to social anxiety and/or personality behavior disorders associated with the condition. These challenges can be more difficult to overcome than the condition itself. Due to misunderstanding and lack of patience between parents and children, problems in home can have a profound effect on a child’s emotional and psychological state. The key for a family is to seek professional guidance and counseling to learn how to deal with and accept the challenges that TS may cause at home. The long-term, lifelong challenges that TS poses to patients are complex. First, acceptance of the condition is imperative. Secondly, and even more important, professional guidance is encouraged in order to help TS patients deal with and adapt to the changes and challenges that he or she will face in life. . Third, as TS sufferers deal with social and personal conflicts, each must find balance in his or her own life through combination of emotional, physical, and medical treatments and methods that are necessary to gain control over the condition. Lastly, it is extremely important for TS patients to find positive experiences and factors in his or her situation. Most people with condition demonstrate certain gifts or abilities such as increased determination and drive, inner and physical strengths, creativity and intelligence. the gifts that TS patients demonstrate. Swain and Leckman (2005) state, â€Å"Children with TS are often observed to be particularly attuned to the concerns and well being of others, possibly because of their own experience of illness. † These positive traits can help offset the negativities often experienced by TS sufferers. As with anything, the more positive attitude a person adapts in life, the more likely he or she is to succeed and flourish. TS is a condition not considered debilitating or handicapping to anyone, although more severe cases reported have such effects. For society to understand and accept people who suffer from TS, more information needs to be readily available via the internet, medical journals and media coverage in order to educate the general population on this fascinating condition of the human mind and body. Society often misunderstands those who suffer from TS, because the condition is commonly misdiagnosed and misunderstood. Tourette syndrome is not contagious; therefore, no one has a reason to fear or reject those who suffer from the condition. References Mayo Clinic Staff (2004, March). Tourette syndrome. hhtp://www. mayoclinic. com Swain, J. J. , & Leckman, J. F. , (2005) Tourette syndrome and tic disorders: Overview and Practical Guide to Diagnosis and Treatment. _ Psychiatry_ Leckman. J. F. , (1997, April). What Genes Confer Vulnerability to Gilles de la Tourette’s syndrome? Psychiatric Annals. Olivier, M. A. J. , Meyer, L. W. , & De Lange, N. (2003). Tourette’s syndrome: isn’t that the foul mouth disease? Early Child Development and Care Prestia, K. (2003, November). Tourette’s syndrome: Characteristics and Interventions. Intervention in School and Clinic. Budman, C. L. , & Feirman, L. (2001, September). The relationship of Tourette’s syndrome with its psychiatric co-morbidities: Is there an overlap? Psychiatric Annals.