Friday, November 29, 2019

Heideggers Conceptual Essences Being And The Nothing, Humanism, And T

Heideggers Conceptual Essences: Being And The Nothing, Humanism, And Technology Heideggers Conceptual Essences: Being and the Nothing, Humanism, and Technology Being and the Nothing are the same. The ancient philosopher Lao-tzu believed that the world entertains no separations and that opposites do not actually exist. His grounding for this seemingly preposterous proposition lies in the fact that because alleged opposites depend on one another and their definitions rely on their differences, they cannot possibly exist without each other. Therefore, they are not actually opposites. The simple and uncomplex natured reasoning behind this outrageous statement is useful when trying to understand and describe Martin Heideggers deeply leveled philosophy of Being and the nothing. Lao-tzus uncomplicated rationale used in stating that supposed opposites create each other, so cannot be opposite, is not unlike Heideggers description of the similarity between the opposites Being and the nothing. Unlike Lao-tzu, Heidegger does not claim that no opposites exist. He does however say that two obviously opposite concepts are the same, and in this way, the two philosophies are similar. He believes that the separation of beings from Being creates the nothing between them. Without the nothing, Being would cease to be. If there were not the nothing, there could not be anything, because this separation between beings and Being is necessary. Heidegger even goes so far as to say that Being itself actually becomes the nothing via its essential finity. This statement implies a synonymity between the relation of life to death and the relation of Being to nothingness. To Heidegger, the only end is death. It is completely absolute, so it is a gateway into the nothing. This proposition makes Being and the nothing the two halves of the whole. Both of their roles are equally important and necessary in the cycle of life and death. Each individual life inevitably ends in death, but without this death, Life would be allowed no progression: The nothing does not merely serve as the counterconcept of beings; rather, it originally belongs to their essential unfolding as such (104). Likewise, death cannot occur without finite life. In concordance with the statement that the nothing separates beings from Being, the idea that death leads to the nothing implies that death is just the loss of the theoretical sandwich's bread slices, leaving nothing for the rest of ever. The existence of death, therefore, is much more important in the whole because it magnifies the nothing into virtually everything. The magnification of the nothing serves as an equalizer between Being and nothing because Being is so robust and obvious that it magnifies itself. In this case, the opposites are completely reliant on each other, not only conceptually but physically. Heidegger gives new meaning to Lao-tzus philosophy that opposites define each other when he tries to uncover the true essence and meaning of Being, and he reveals another level of intertwination between the nothing and Being. In order to define Being, it is mandatory to step outside of it, into the nothing because: Everything we talk about, mean, and are related to in such and such a way is in Being. What and how we are ourselves are is also in Being. Being is found in thatness and whatness, reality, the being at hand of things [Vorhandenheit], subsistence, validity, existence [Dasein], and in the there is [es gibt] (47). Heidegger is very adamant on the importance of unbiased judgments and definitions, and how could he possibly calculate the exact meaning of Being while viewing it from a state of Being? Thus it is necessary to step out into the nothing to fully comprehend Being. For this reason, human beings are the only beings capable of pondering the essence of existence and nonexistence. Dasein are the only creatures capable because they are held out into the nothing: Being and the nothing do belong together . . . because Being itself is essentially finite and reveals itself only in the transcendence of Dasein which is held out into the nothing (108). The highest determinations of the essence of man in humanism still do not realize the proper dignity of man (233). When Heidegger rejects the title humanist, it is not because he is anti-humanity or even pessimistic about the fate of the human race. Rather, he rejects the category because he rightly sees humanism as defined with man at the center, which is a point of view he very strongly rejects. Perhaps in some other era, Heidegger could fittingly be called a humanist; however, he believes that the word humanism ... has lost its meaning (247). The modern connotation of humanism is not suitable for Heidegger mainly because in relation to the cosmos, other

Monday, November 25, 2019

French Subjunctive - Le Subjonctif

French Subjunctive - Le Subjonctif French Subjunctive - Le subjonctif Students of French tend to agree that the subjunctive is the most difficult French verb form, which is why I have over a dozen pages of lessons and info on the French subjunctive to help you learn all about it. While this is good for your French learning, it can make it more difficult for you to find the lesson you need - here is a simple index that can help. Definitions Subjunctive  Ã‚  |  Ã‚  Verb mood  Ã‚  |  Ã‚  Verb tense Subjunctive Conjugations Regular verbs  Ã‚  |  Ã‚  Irregular verbs Subjunctive Usage Using the subjunctiveSpecial uses of the subjunctiveAvoiding the subjunctiveDoes ___ need the subjunctive? Ask the Subjunctivator! Subjunctive Tenses Present subjunctivePast subjunctiveImperfect subjunctivePluperfect subjunctiveFuture subjunctiveVerb timeline Subjunctive Tests Regular verb conjugationsIrregular verb conjugationsSubjunctive or indicative?Translation exerciseTest on the past subjunctive

Thursday, November 21, 2019

Student Anaylsis on FritoLay's Dips Essay Example | Topics and Well Written Essays - 1250 words

Student Anaylsis on FritoLay's Dips - Essay Example Frito-Lay's capacity to realize this strategic objective is predicated on the company's ability to accurately identify the relevant strategic issues, understand the challenges to the realization of this goal, and analyze and evaluate its position. This report shall do just that, concluding with a set of recommendations. Frito Dips has been a major player in the salty snacks market with 33% market share. It is North America's largest and most popular snack food manufacturer, and controls a good third of the salty-snack market. Its position in the dips market, however, is unstable. This is largely because of the reputation of its competitors, which include Borden and Kraft, not to mention several local companies who are also determinedly trying to capitalize on the popularity of cheese dips' market. The fact is that the reputation of both Borden and Kraft in the cheese dip market function as an immediate obstacle to Frito-Lay's capacity to realize its strategic objective vis--vis the cheese dips' market. Considering Frito-Lay's supremacy in the salty snacks market and its status as an untested brand in the cheese dips market, several questions impose themselves upon us. As the company has enjoyed a solid profitability base, the question that now arises is how to sustain profit levels in the dips category The major problem lies in how to develop Frito Lays dips and capitalize on the new shelf stable sour cream based dip to maintain the high growth rates the company has achieved in recent years. Would the best future strategy be to pursue an aggressive promotion in the market for the chip-dip category which appears to be reaching saturation levels or develop the vegetable-dip category, which requires the development of new modes of marketing and entry into a hitherto unfamiliar market Indeed, the question is whether or not entry into segments of the snack food market where Frito-Lay does not have the consumer-base its competitors do and which already appear to be highly saturated is w ise. If there are profits to be accrued and a market segment to be capitalized upon, should Frito-Lay, Inc. seek entry into the cheese or the vegetable dips' markets Answers shall be provided in the form of recommendations, following a critical evaluative analysis of the market and Frito-Lay's position therein. Analysis and evaluation: The popularity of dips in general, as accompaniments to snacks and vegetables has grown in recent years. The vast majority of sales, however, estimated at 80%, occur through supermarket outlets, in addition to which, 45% of available dips are of the shelf stable variety. Out of the total $650 million in annual sales for all types and kinds of dips, the latter accounts for $185 million. Two-thirds of the available dips are the prepared, ready-to-serve, variety while the remainder is comprised of different kinds of dip mixes to be prepared at home. Sour cream based dips are most popular, accounting for 50% of total sales. The popularity of Mexican foods

Wednesday, November 20, 2019

Sustainable Tourism Development in Turkey Literature review

Sustainable Tourism Development in Turkey - Literature review Example Tourism becomes couched in sustainable development, which is the ability to positively manage the assets inherent in the natural environment for the purpose of increasing the wealth and well being of the inhabitants of a certain region.   It should be possible to maintain this kind of management in the short and long run; hence the development ought to be sustainable. The problem Tosun finds with the definition of STD is that it proves idealistic in its assumption that all nations are able to effectively employ its tenets. STD was proposed by the WCED, predominantly made up of representatives from developed countries, which appeared not to consider the inferior capabilities of the developing nations to implement the schemes proposed by STD. The researcher argues that Turkey has not been able to sustain the development of tourism quite in the way proposed by the WCED. The heavy indebtedness of developing countries, on the whole, has made it necessary for tourism to be expanded in order to generate much-needed revenue (Teye, 2000, p. 2;). However, the concentration of power in the hands of a central government and the business owners of the tourism sector has prevented the wealth of tourism from being distributed â€Å"fairly† among the inhabitants of the tourist areas (Tosun and Timothy, 2001, p. 353). Tosun agrees with other researchers (Stoeckl et al. 2006) that planning is necessary for sustainable development, and lack of planning by weak local governments generates a host of problems for the tourist areas (Garlick, 2002). Population growth taxes the capacity of the environment as well as the infrastructure (Font and Ahjem, 1999), and far from integrating tourism into the â€Å"broader social environment† (Beeton, 2006), the erection by the elite of numerous hotels and large houses has pressured the sewage systems causing seepage into the groundwater. The tourists themselves, as well as others who take up second-homes in the tourist areas, have so encroached upon the land-space that overcrowding and marginalization of the indigenous people have resulted. Neither do many tourists nor business owners they seek to preserve the environment, but exploit the natural resources without thought of adverse effects. D’Sa concurs with this: â€Å"Ordinary Third World people (as opposed to the à ©lites) find tourism in its present form highly exploitative and socially damaging† (1999, p. 64).   Noise pollution from blaring horns and discos, land and water pollution by littering and waste disposal from yachts, resorts, etc. have also added to the strain on the environment.  

Monday, November 18, 2019

BUS IP 4 Essay Example | Topics and Well Written Essays - 750 words

BUS IP 4 - Essay Example Today distance learning is gaining popularity in various groups of peoples who are keen to learn and upgrade them for better career opportunities. There are numbers of benefits offered by distance learning educations. Some of the key benefits are convenience, flexibility and freedom, effectiveness, Interactivity, increase access to learning and efficiency. Distance learning offers student increased access to learning. They have an opportunity for knowledge and skill enhancement simultaneously working or doing their job. Student can learn from wider number of institutions from their choices and have access to learning at any time and any place. It basically provides an alternative to traditional classroom learning. It has been found that some times it is more effective than traditional classroom learning. It can meet the needs of student who can not attend on-campus classes or lives far from school. It also provides an opportunity to the student to learn with their own pace which is generally not provided by traditional classroom training. Student can also submit their assignment by using email which removes the travel time to school for submitting assignments. Distance learning uses wide variety of materials such as audio, video, books and many more other types of learning resources that can meet every student learning preferences. One of the main benefits of distance learning is increased interactions among students. Many of the courses offered by distance learning institutes have options of attending class room on specific weekdays or period of time. This offers another benefit of distance learning as interactions among student’s increases. In such cases distance learning creates interactions that stimulate understanding and exchange of ideas between students from correspondences and also it provides ability to do interactive teamwork between groups. The financial and

Saturday, November 16, 2019

Tourism Development In India

Tourism Development In India Part 1: Tourism Development Before going deep into assignment there are some terms which we have to take into consideration. Terms are explained below- Tourism Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourist- Tourist is person who travels from his residential place to non-residential place for pleasure, business or personal reasons, the duration of the stay is not more than six month at non residential place of the traveler. What is rational development? Rational development usually relates to the circumstances that causes development to any destination or place. (Badjatia, 2008) Chosen destination? As per the expectation of the assignment India has been chosen as a destination for the same. Rational for tourism development in India Socio-economic development of areas Tourism conferred considerable socio-economic benefits to the: Community thereby uplifting the quality of life. It can further foster development even in areas where other economic activities would be difficult to sustain. Increasing employment opportunities Tourism industry generates employment directly and indirectly, for almost 13-14 million people. Employment opportunities should be at least double of the present level before the turn of the century. Developing domestic tourism especially for the budget category Domestic tourists form the bulk of world tourist traffic. In India also, facilities for domestic tourists will be improved and expanded particularly the budget category so as to ensure an affordable holiday for them effects of tourism on culture and the environment in India. Development of international tourism and optimization of foreign exchange earnings. International tourism contributes substantially to foreign exchange earnings and keeping in view the countrys requirements, tourism wail be so developed that foreign exchange earnings increase from Rs. 2440 crores to Rs. 10,000 crores by the end of the century (US $813 to 3,333 million @ Rs.30 per US S). Diversification of the tourism product While retaining the traditional image of cultural tourism that India enjoys, diversification of the tourism product would continue, particularly the field of leisure, adventure, convention and incentive tourism, thereby responding to the changing consumer needs. Increase in Indias share in world tourism Presently the foreign tourist arrivals in India constitute only about 0.4 per cent of the total foreign tourists movement all over the world. One of the objectives of the action plan would be to increase Indias share to 1 per cent within the next five years (unesdoc.unesco.org) Preservation of national heritage and environment Tourism would be developed in a manner that our cultural expression and heritage are presented in all its manifestations including support to arts and crafts. Preservation and enrichment of environment should also form an integral part of tourism development. Stakeholders Person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organizations actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.( www.businessdictionary.com) Stakeholders in India Creditors Tourists Tourism organizations Government organizations Foreign currency Investors Stakeholders benefiting from tourism in India Getting capital to invest in development of tourist destination. Foreign currency In the country increases resulting into direct development. Generation of employment Better life style of the people in the home country. UNWTO technical manual: Collection of Tourism Expenditure Statistics (PDF). World Tourism Organization. 1995. p. 14. Badjatia, K. (2008). The Rational Development (2 ed.). Indore: A.K. Publishers. http://unesdoc.unesco.org/images/0012/001216/121600eo.pdf http://www.businessdictionary.com/definition/stakeholder.html

Wednesday, November 13, 2019

A Brief History of the People and Relations of the United States-Mexican Border :: Essays Papers

A Brief History of the People and Relations of the United States-Mexican Border Wind tugging at my sleeve feet sinking into the sand I stand at the edge where the earth touches ocean where the two overlap a gentle coming together at other times and places a violent clash Across the border in Mexico stark silhouette of houses gutted by waves, cliffs crumbling into the sea, silver waves marbled with spume gashing a hole under the border fence. Miro el mar atacar la cerca en Border Field Park con sus buchones de agua, an Easter Sunday resurrection of the brown blood in my veins. Oigo el llorido del mar, el respiro del aire, my heart surges to the beat of the sea. In the gray haze of the sun the gulls’ shrill cry of hunger, the tangy smell of the sea seeping into me.

Monday, November 11, 2019

Poetry and Mother Essay

Outline It is an afternoon and the mom is washing clothes in a tub. The child has written a poem for her mother and gives it to her as she is washing. The mother scans the poem but rejects it as not being ‘all there is to life’. She feels that there is much more to life than reading or writing poetry. Despite her protest, the mother glances at the poem while she continues to wash clothes. Stanza 1 The mother obviously has given her life to hard work and struggle and seems to have lost interest in life. She does not seem to appreciate the effort of her child to offer some relief or change in her burdensome routine. That her mother washes in the afternoon indicates that her workload is enormous (as washing is usually done in the morning so the clothes can be hung out to dry.) The images of stress and strain are effectively captured in the description of the women ‘hunched’ over the washtub and her ‘shrivelled hands’. The word ‘hunched’ suggests her strenuous routine which has physically harmed her posture. The comparison of her hands to the shrivelled burnt skin of granadilla evokes the destructive efforts of hard labour on her physical body. Stanza 2 The words of the child’s poem are compared to a piece of slippery soap. Just as soap is used to cleanse dirt off clothes in this case, so too do the words of the poem give the mother strength and the power to bear her burden to restore her to some state of wholesomeness, just like soap restores clothes to their original clean condition. Note that the mother ‘grabbed’ the words and ‘used’ them, suggesting that she needed them desperately to sustain her to cope with the oppressive burden of life. Stanza 3 It is the burden of life which weighs down oppressively, that prevents the mother from appreciating or being sensitive to other aspects of life (like reading and enjoying poetry) But the fact that she does read the poem indicates that she is aware of its significance and healing power. (A poem appeals to our aesthetic sense.) It makes us see life in detail and appreciate the multi-faceted experiences of life. The word ‘scanning’ suggests that she does read the poem. The reference to the mother’s ‘blue-ringed gaze’ suggests that she has a deeper, appreciative side to her nature. Note that the colour ‘blue’ is usually associated with sky and beauty. The reference to the ‘dirty water’ is a metaphor for the pollution and corruption of life which have sullied or dirtied capacity to be sensitive to the beauty of nature of life. Stanza 4 The poem ends on a positive note. The mother continues to hold onto the words of the poem, the word ‘clenched’ recalls the term ‘grabbed’ of stanza 2, it means to hold tightly onto something. That the words are clenched ‘smaller and smaller’ indicates the great effort exerted by the mother to make the world of poetry a part of her life, she realises the value of poetry to guide her through the difficulties of life. Central message of the poem The poem whilst acknowledging the burden and harshness of life, confirms the value of developing our aesthetic nature, our capacity to appreciate what life has to offer as the only hope to cope with the hostility and problems we encounter on a daily basis. Further Consideration The writer uses simple words to reinforce the innocent, pure exchange between mother and child. The simplicity of the words also evokes the humility of their life – the setting is most likely a rural one.  The poem also has a simple structure; the lines are uniform and short reinforcing the simple effort of the child to console her mother.

Friday, November 8, 2019

A Close Reading of Nicholas Carr Essays

A Close Reading of Nicholas Carr Essays A Close Reading of Nicholas Carr Paper A Close Reading of Nicholas Carr Paper The essay, although Informed Is an opinion piece. It has been written expressly for the reason to take the knowledge available and apply it to Cares ideas, to reinforce his points as he tries to persuade the reader to re-think their understanding of the internet and its uses. There are many sources available to use for this topic and Carr takes advantage of this, however there is not much in the way of hard evidence, most of the evidence he uses Is anecdotal that he can align with his own. Ear actually uses predominantly online resources; he often quotes online floggers and friends hat he describes as literary types. He uses this form of evidence to prove points on how the way peoples attitudes are changing, such as this quote by Scott Kara, a flogger, l was a lit major In college, and used to be a voracious book reader after Kara confessed to have stopped reading books, Carr has tactfully used this quote to justify the point and can follow it up and build on it. It Is remarkable that Cars key study he uses Is also an online source, continuing his reliance on the Internet even as he scrutinizes it. After conceding that anecdotes are to a sufficient form of evidence, in a seeming effort to legitimate his essay he refers to an online study conducted by the university College London. The conclusion of the study that had confirmed that research habits were changing fits well with Cars overall point. However you must make note of Cares choice to omit of any other form of study, he only references the one online, which leads to the conclusion that this exclusion is actually a comment on how everyone has become overly reliant on the Internet that It has even led to the desertion of printed studies, this subtle point actually ties in well with the previous quote of Scott Kara successfully tying together various parts of his text. The first reading of the piece gave a sense of ease as Cars style, flow and finesse gently prod the reader to at least consider the argument he Is making objectively. Carr wants to make the essay as palatable as possible, by publishing it on the Internet as an article in an online magazine he is actively obeying the ideas that peoples reading and thinking Is changing, so he writes for the audience, however this Is also providing his own evidence to his point. SE of Internet Jargon, the term flogger for example will make the reader feel relaxed as this type of language will be recognized by any internet user and they wont feel overwhelmed. By using familiar words Carr Is assuming Tanat people will De addle to comprehend Ana retain Nils message and that is one of his big concerns. Carr sites the study by the University college London that people have become power browsers who look for quick wins, so by using language and that amplifies retention he tries to discourage that style of reading, this is another subtle layer to his argument which he is repeatedly making while taking full advantage of multiple assets that this style of writing offers. Page 2 Understanding that critics of the reading would be quick to dismiss it as techno phobic, Carr identifies the possibility that he could in fact Just be over thinking the issue. He looks back in history and discusses historical figures that also had a disapproval of change. Socrates disapproved of writing development because it could cause people to become complacent with knowledge and Sacrificing worried about the easy availability of books, as he thought it would lead to laziness. Carr points out that often these fears came true however that the worried parties frequently did not foresee that the benefits would out way the issues. This is an unusual point for Carr to make, but very interesting because it invites us, as he puts it to be skeptical of his Skepticism. He is inviting the readers to look closer at what he is saying, he is trying to motivate them to take note of the writing and think about it, he is cleverly prompting independent thought as well as trying to dodge being called a Ululated as he predicts. The crux of Cars argument is not about how the Internet is changing Just the technological and practical side of reading, but how these fundament al changes have a radiating effect through the mind and emotions of people. This is brought out in essence with the shift in tone and content towards the last section of the essay, now his writing is directed with a more rhetorical intention as he discusses the mind, he draws a clear contrast between reading a book, as a collection of printed pages to inspire analysis, to that of an internet article, an abstract bundle of knowledge we arrives less response out of on a deep intellectual or emotional level. Nicholas Cars essay, touches on many points within a broad field, he takes his ideas and coordinates them, paying close attention to peers and the past. His writing style is effectively used to add additional layers of meaning to the skin-deep layer that anybody can read, and he is fully aware of his works context and predicts reactions to assert himself though his writing. If Google is making us dumber it will not be for writers like Nicholas Carr not trying to prevent it.

Wednesday, November 6, 2019

Mammals Essays - Mammal, Synapsids, Therapsids, Anteaters, Monotreme

Mammals Essays - Mammal, Synapsids, Therapsids, Anteaters, Monotreme Mammals There are three groups of mammals; egg-laying mammals ,pouched mammals and placental mammals. These three types of mammals are different for one main reason: reproductive methods. The egg-laying mammals lay eggs. The pouched mammals give birth to underdeveloped offspring. The offspring then spends time in the mother's pouch, and mature. The placental mammals keep their offspring inside them then give birth to a fully developed offspring. 2. The anteaters and spiny ant eaters were two separate kinds of mammals. the Spiny anteater lays eggs to reproduce, the anteater does not. 3. Two pouched mammals are Kangaroos and Koalas. Their young develop in pouches. 4. Mammary Glands are glands on the female mammal. They produce milk for the offspring to drink. 5. There are ten types of placental mammals. Here were their names and characteristics. Name Characteristic 1. Toothless No teeth 2. Water dwelling Live in water 3. Trunk Nosed Have trunks as noses 4. Rodent like Similar to rodents 5. Insect Eating Insects as food source 6. Flying Flying 7 Primates Ape like 8 Gnawing Eat by Gnawing 9 Flesh Eating Carnivorous 10 Even hooved Feet were hooves with even sides. 6. Whales were considered mammals for three reasons. First of all, they bear live young. Secondly they must surface for air. Lastly, they feed their young with mammary glands. 7. Sharp teeth help predators to devour their prey. 8. Primates were considered the smartest animals because they use their

Monday, November 4, 2019

What price choice Research Paper Example | Topics and Well Written Essays - 2000 words

What price choice - Research Paper Example Through their literary artistry and political ideologies, these literary and historical figures made their own set of choices which impacted modern society. A person’s choice can alter one’s perception of life in general; its influence can expand infinitely and thus, choices do not only refer to what one prefers but what legacy he desires to make to the people around him. William Ernest Henley, through his poem â€Å"Invictus,† illustrates what life is and choice as a leading factor to affect one’s destiny. The last two verses of his poem create an image of life as a ship, where the person is â€Å"the master of his fate† and â€Å"the captain of his soul† (Henley 15-16). Patrick Lim, a professional business coach, argues in his essay, â€Å"The Art of making Choices,† that there are three kinds of choices people have to make in their lives. He coined the term â€Å"fundamental choice,† which means the choice regarding a person’s â€Å"state of being† and â€Å"basic life orientation† (n. pag.). Most events published in literature exemplify the role of decision-making in one’s destiny; as simple as choosing what road to take may have larger effects in the future. The four selected works of literature are bound together through unity of theme: choice. The texts might be morbid, fran k, or ironic; the choices presented in the selected texts didactically address the impact of choice in one’s life. â€Å"The Lottery,† upon its first publication in the magazine called â€Å"The New Yorker,† aroused controversy with its ironic representation of society’s violence. The setting which typifies an ordinary village filled with realistic characters contrasted with the real agenda of their celebration mentioned in the story. With Jackson’s description of the character’s habits and the way they treat each other, it is almost unpredictable that the lottery the story is referring shades the setting with an unusual accepted darkness the

Saturday, November 2, 2019

Liabilities In Post Contractual Benefit Essay Example | Topics and Well Written Essays - 2000 words

Liabilities In Post Contractual Benefit - Essay Example Jack Horner on July,  23rd 2005, from the date of conclusion of a separate and altogether different contract between Mr. Jack Horner and Amanda/ Patrick. The latter contract was concluded as early as on June,  15th 2005. Besides, the ‘offer’ of 20% deduction, was a means of luring the general public who had still not availed of the benefits of Avoca Haven till then and hence by logic excluded from its purview all those who had already availed of Avoca Haven under its earlier terms and conditions. Even if it were accepted that the ‘offer’ of 20% deduction extended to Patrick/Amanda, it is highlighted that it was only an â€Å"invitation to treat† and not an â€Å"offer† in its legal connotation.2 â€Å"Offer† in this case has to be made by Amanda and Patrick to Mr. Jack Horner, and acceptance of the same is within Mr. Horner’s sole discretion---he may or may not accept it and cannot be forced to accept the same.3 The deposit of $ 500 that Amanda/Patrick paid to Mr. Horner, was in lieu of a contract to avail of Avoca Haven as per its earlier terms and conditions, which was in itself a separate contract clearly distinguishable from the latter invitation of 20% deduction. Since no ‘consideration’ was paid to avail the 20% deduction, no valid contract affecting the same can be concluded. This is so because consideration is a formal necessity, which serves to distinguish those promises by which the promisor intends to be legally bound from those which are not seriously meant.4 The contract that was concluded on June, 15th 2005 did not contain any clause relating to a 20% discount on the total cost of reserving Avoca Haven. Hence a question regarding the enforceability of the â€Å"20% discount† offer does not arise at all.