Applications of the Scientific Method Assignment - 1

Applications of the Scientific Method - Assignment Example s, a business introducing its product to the market for the first time need to develop passion and care of the customers’ feelings with a special focus on the anticipated value and benefits. This special focuses will help the competitor build up a strong foundation that will later become the competitive edge and assure the competitor of continued survivor. A number of steps have been used in decision making and information input, more so when it comes to the successful developments of new products as discussed here below (Mital, 2008). The first step is to evaluate whether the product to be designed fits in the mission, vision, and overall strategy of the business. To get this information, brainstorming is done internally with the conclusions to be done by the purchasing personnel. The information can also be sought externally through an external market research where secondary research and competitor analysis are done. Second is the screening of ideas which later paves way for the initial design of the idea by the development teams (Mital, 2008). The third step will be the formulation of a marketing plan where market researcher may go a step further to seek external input and also come across the real products in addition to other various elements of the product including; pricing, optioning, and advertising (Fleisher, & Bensoussan, 2007). To come up with a solid decision, a marketer may opt to observe the reactions of a customer before he even introduces his products to the market. Observing customers’ reactions will also provide important information related to understanding the product and estimated purchase prices as well as the value that the product has to its customers. If the feedback from the customer is negative, adjustments will be made directly and if positive, the products will be ready to be launched (Fleisher, & Bensoussan, 2007). Lessons from concept testing and market testing will greatly help in the launching of the product. The best